Influencer marketing is like any other marketing initiative — you need to establish your goals before figuring out how you are going to construct your campaign. Setting clear goals will help in the decision-making process later on.
Setting your goals will help you create a marketing strategy with measurable KPIs (key performance indicators) so that you can measure your success for the campaign. Success for this campaign would be measured in the actions taken by your target market.
What is the goal for this campaign?
- Brand awareness
- Positive brand sentiment
- User-generated content
- Increased social media followers
- Lead generation
- Site visitors
Setting Your KPIs
The goals you set for your influencer marketing campaign will have different measures of success. Here’s a list of KPIs based on your overall goal.