There isn’t just one way to track the success of your influencer marketing campaigns. You’ll want to align your tracking with your KPIs and campaign goals from the previous steps to find your influencer marketing ROI.

There isn’t just one way to track the success of your influencer marketing campaigns. You’ll want to align your tracking with your KPIs and campaign goals from the previous steps to find your influencer marketing ROI.
When scrolling through your feed on Instagram, it is almost a guarantee that you’ve seen someone who is considered an “influencer.” Someone with chic selfies and impeccable trendsetting abilities that posts about their favorite products, trips to exotic locales, and...
Co-branding is the new “Sharing is Caring.” With co-branding, brands and influencers can share their audiences so that everyone benefits. Co-branding is all about creating something together that generates buzz and revenue for everyone involved. If you’re a brand...
Guest post by AdNabu Are you running a Shopify store? If you are, do you think you're doing it successful? Well, there's always room for optimization! We'll be covering how to optimize your Shopify store for maximum success. You can set up a Shopify store in just 15...
Not all influencer marketing is aimed at the consumer. For some B2B brands, they may need to reach other businesses with their products and services, like through influencer marketing. However, B2B brands are far behind in the influencer marketing space. 48% of B2C...
Influencer Marketing is all about relationships. The relationship you’re leveraging between a influencers and their audience, as well as the relationship you’re building between your brand and your influencers. – Gretta Rose van Riel,Forbes 30 Under 30 and founder of...
In order to stand out, your brand needs to set itself apart from the competition. Within your industry and your niche, you should have a unique message and aesthetic that appeals to your target market. But do you know your target market? In order to position your...