What’s the Difference Between Up-Selling and Cross-Selling? Up-selling is about improving the items that the customer would already like to buy, so that you can charge a premium price. If it is a service, this could mean extending the term that they are paying for...
Online stores everywhere are looking for ways to increase their revenue. However, where do you start? With new strategies constantly emerging and the to do list of store tasks always in the back of your mind, it can be difficult to narrow down your list to...
In an increasingly remote world, customers are continuously looking for a human connection. This concept is especially true in business. Before sharing their disposable income with a company, budget-savvy consumers want to see the value in their expenditure. They do...
When scrolling through your feed on Instagram, it is almost a guarantee that you’ve seen someone who is considered an “influencer.” Someone with chic selfies and impeccable trendsetting abilities that posts about their favorite products, trips to exotic locales, and...
Co-branding is the new “Sharing is Caring.” With co-branding, brands and influencers can share their audiences so that everyone benefits. Co-branding is all about creating something together that generates buzz and revenue for everyone involved. If you’re a brand...
Artists on social media are an amalgamation of several different tropes — encompassing the roles of influencer, personal brand, business, thought leaders, content creator, and creative. In order to be a successful artist on Instagram and other social media platforms,...
Quick Navigation Links What is Dropshipping? The Challenges for a Shopify Dropshipping Store The Solution: Instagram Influencers Ways to Partner with Influencers for Your Shopify Dropshipping Add Unique Product Images with UGC Create an Ambassador Program Creating...
User-Generated Content, or UGC, is quickly becoming the most authentic and vital way to market your brand. Real users sharing their stories and images can help you sell your products. This can instill your potential customers with confidence. “As the banner ad fades...
When an influencer lands on your website, does it make them excited to work with your brand? Your website should be both a lead magnet to customers and influencers. Both can help your bottom line. Certain simple design changes can help you attract influencers and create more partnerships to help promote your brand.
It’s the most wonderful (and stressful) time of the year! While most are winding down for holiday vacations, brand managers are still deploying marketing campaigns and trying to accomplish everything needed for an amazingly profitable Q4. Find out how to destress and practice relaxation techniques to make Q4 more enjoyable!
Influencer marketing is no longer an option, but a necessity. As the internet becomes more and more saturated with paid advertising, the need for organic content that promotes your brand becomes even more important. However, influencer marketing also requires a high level of creativity and authenticity in order to succeed. Here are three different strategies to help you freshen up your influencer marketing.
Do you know which images you can save, share, and publish with on social media? Every time someone snaps a photo on their phone or camera, image rights are at work. In this ultimate guide, we’re breaking down the U.S. legal standards for image rights and what they mean for you.