We sat down (virtually) with the Founder and CEO of JOI, Hector Ian Gutierrez to discuss his journey in building a DTC brand. JOI was born from the shared goal of creating high-quality, delicious, and environment-conscious plant-based milk that’s far superior to the...
If you are slogging away, using the same old marketing techniques in the hopes of catapulting your brand from obscurity into the spotlight, it’s probably time for a change. That’s easy to say, but harder to actually achieve, unless you know what left-of-field tactics...
You’ve probably heard of cross-selling and up-selling. You’ve most likely been hearing buzzwords like omni-channel retail and multi-channel marketing, without any real and concrete way of accomplishing these vague strategies. That’s where Cross-Store Selling is...
Working with a brand partner can help you both get ahead with your holiday promotions. Picture this idyllic setting: You're planning out your holiday promotions. It's still summer outside, but you're already deep into the snowy winter wonderland of Black Friday...
It can be hard to trust your brand's identity and look to another creator... As a Brand Manager, trusting an influencer can be... hard. We love their content, we are excited about the collaboration, but it can still be hard to trust your brand's identity and look to...
With the increasing use of social networks, becoming an influencer has become a popular career option. Companies are interested in influencers because they can reach big audiences. Most companies build strong relationships with influencers to enhance their digital...
What’s the Difference Between Up-Selling and Cross-Selling? Up-selling is about improving the items that the customer would already like to buy, so that you can charge a premium price. If it is a service, this could mean extending the term that they are paying for...
Online stores everywhere are looking for ways to increase their revenue. However, where do you start? With new strategies constantly emerging and the to do list of store tasks always in the back of your mind, it can be difficult to narrow down your list to...
In an increasingly remote world, customers are continuously looking for a human connection. This concept is especially true in business. Before sharing their disposable income with a company, budget-savvy consumers want to see the value in their expenditure. They do...
When scrolling through your feed on Instagram, it is almost a guarantee that you’ve seen someone who is considered an “influencer.” Someone with chic selfies and impeccable trendsetting abilities that posts about their favorite products, trips to exotic locales, and...
Co-branding is the new “Sharing is Caring.” With co-branding, brands and influencers can share their audiences so that everyone benefits. Co-branding is all about creating something together that generates buzz and revenue for everyone involved. If you’re a brand...
Artists on social media are an amalgamation of several different tropes — encompassing the roles of influencer, personal brand, business, thought leaders, content creator, and creative. In order to be a successful artist on Instagram and other social media platforms,...