User-Generated Content, or UGC, is quickly becoming the most authentic and vital way to market your brand. Real users sharing their stories and images can help you sell your products. This can instill your potential customers with confidence. “As the banner ad fades...
When an influencer lands on your website, does it make them excited to work with your brand? Your website should be both a lead magnet to customers and influencers. Both can help your bottom line. Certain simple design changes can help you attract influencers and create more partnerships to help promote your brand.
It’s the most wonderful (and stressful) time of the year! While most are winding down for holiday vacations, brand managers are still deploying marketing campaigns and trying to accomplish everything needed for an amazingly profitable Q4. Find out how to destress and practice relaxation techniques to make Q4 more enjoyable!
Influencer marketing is no longer an option, but a necessity. As the internet becomes more and more saturated with paid advertising, the need for organic content that promotes your brand becomes even more important. However, influencer marketing also requires a high level of creativity and authenticity in order to succeed. Here are three different strategies to help you freshen up your influencer marketing.
Do you know which images you can save, share, and publish with on social media? Every time someone snaps a photo on their phone or camera, image rights are at work. In this ultimate guide, we’re breaking down the U.S. legal standards for image rights and what they mean for you.
If your brand works in ecomerce, odds are you’ve had your fair share of photo shoots. Graphics and images are more important than ever in order to help sell your products and to differentiate your brand from the competition. So the question is– should your brand hire an in-house photographer or a team of influencers to take your photos?
If you’ve ever browsed Pinterest, you’ve probably seen a mood board. When you’re looking at a mood board, it should look cohesive, should capture a feeling, and should help tell a definitive story. In the same way, multi-channel marketing should feel like an expression of your mood boards. It should have a cohesive feel that instantly identifies the content as your brand’s.
Want to build up your brand’s library of creative assets? A micro-influencers may be able to create the assets you need for a fraction of the price of an in-house photographer. They’ll also be able to spread the word to their audience about your products!