With the launch of Business Profiles back in 2016, Instagram allows us to see behind the curtain and access vital information to help us in our attempts to gain followers, promote engagement, and build our brands. Here’s what you need to know about Instagram Insights.
A micro-influencer is an influencer whose following is between 1,000 and 10,000. Micro-influencers can be a great way to start or expand your brand’s influencer marketing campaigns because they are real, authentic people that consumers trust to a higher degree than Instagram celebrities with higher follower counts.
With influencer marketing as the next big think in digital marketing strategies, plenty of brands are scrambling to find quality influencers to work with. As marketers comb through Instagram accounts and look for new influencers to partner with, there is danger lurking around every corner with fake accounts, fake likes, and fake engagement.
At its core, influencer marketing is the process of using external content creators, or influencers, to advocate, advertise, and engage with your brand’s products and message. The influencers present their content to their audience, increasing brand awareness and helping to convert their audience into your customers.