Influencer marketing is already a thriving industry that focuses on the biggest of the social platforms: Instagram, Facebook, YouTube, and Twitter. However, it’s the up-and-coming social platforms like Twitch and TikTok that might provide the biggest results for new...
Influencer marketing campaigns are your brand’s way of getting new customers, increasing your brand awareness, and driving revenue. However, if you’re only posting with influencers organically, then you’re missing out. Whitelisting influencers can open up tons of...
Although the term “blogger” may conjure all sorts of images of the early 2000s, the blogging community is still alive and well on the internet. They just look a little different. Collaborating with bloggers should be an integral part of your overall marketing...
If you’re a fashion brand working on influencer marketing, odds are you’ve seen #OOTD. That’s right, the Outfit of the Day that countless lifestyle influencers and Instagrammers post every day. It’s a selfie or a quick picture featuring the outfit that the influencer...
Co-branding is the new “Sharing is Caring.” With co-branding, brands and influencers can share their audiences so that everyone benefits. Co-branding is all about creating something together that generates buzz and revenue for everyone involved. If you’re a brand...
Although Instagram is currently the top platform for influencer marketing, success can be found by finding unique ways to promote your brand or business on other social media platforms as well. Influencer marketing on Facebook is a way to avoid the crowds and get real...
Artists on social media are an amalgamation of several different tropes — encompassing the roles of influencer, personal brand, business, thought leaders, content creator, and creative. In order to be a successful artist on Instagram and other social media platforms,...
Influencer and affiliate marketing are powerful ways to help grow your business. Both focus on connecting with important people in your industry that can help spread the word about your products. But do you need an influencer or an affiliate to promote your company? Read on to find out the difference between influencer vs affiliate marketing and find out which one you need to promote your brand.
Luxury brands are not like other brands. Luxury brands rely on exclusivity, strong brand voice and identity, and a loyal group of prestigious followers in order to command the higher price point of their luxury goods.
Luxury brands also need to strike the right tone with their influencer marketing, maintaining the elevated feel of their brand while also spreading brand awareness to the right followers.
Influencer marketing can help you get the word out about your brand so that you can build your brand awareness and start to build up your digital marketing efforts. However, you have limited time and resources as a small business, so creating your marketing strategy for each social media platform needs to be done wisely. Here’s 10 steps you can take to master influencer marketing as a small business.
Quick Navigation Links What is Dropshipping? The Challenges for a Shopify Dropshipping Store The Solution: Instagram Influencers Ways to Partner with Influencers for Your Shopify Dropshipping Add Unique Product Images with UGC Create an Ambassador Program Creating...
We all know that the days of organic growth on Facebook or Instagram are gone. In order to get sales from Instagram, you’ll want to use a strategy that actively drives traffic to your Shopify store. Here’s our favorite strategies.