Influencer vs Affiliate Marketing — Which does your brand need?
Influencer vs Affiliate Marketing — Which does your brand need?

Influencer and affiliate marketing are powerful ways to help grow your business. Both focus on connecting with important people in your industry that can help spread the word about your products. But do you need an influencer or an affiliate to promote your company? Read on to find out the difference between influencer vs affiliate marketing and find out which one you need to promote your brand.

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Influencer Marketing for Luxury Brands
Influencer Marketing for Luxury Brands

Luxury brands are not like other brands. Luxury brands rely on exclusivity, strong brand voice and identity, and a loyal group of prestigious followers in order to command the higher price point of their luxury goods.
Luxury brands also need to strike the right tone with their influencer marketing, maintaining the elevated feel of their brand while also spreading brand awareness to the right followers.

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10 Steps to Influencer Marketing for Your Small Business
10 Steps to Influencer Marketing for Your Small Business

Influencer marketing can help you get the word out about your brand so that you can build your brand awareness and start to build up your digital marketing efforts. However, you have limited time and resources as a small business, so creating your marketing strategy for each social media platform needs to be done wisely. Here’s 10 steps you can take to master influencer marketing as a small business.

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