How to Detox from Social Media When It’s Your Job
How to Detox from Social Media When It’s Your Job

More than 40% of the world’s population uses social media. On average, these users spend more than 2 hours per day on social media platforms, liking, commenting, and reading content. However, social media has been linked to depression in multiple studies. While most people can impose some restrictions on their own social media usage, what are social media managers, marketers, and entrepreneurs supposed to do to establish healthy boundaries with social media?

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Influencer vs Affiliate Marketing — Which does your brand need?
Influencer vs Affiliate Marketing — Which does your brand need?

Influencer and affiliate marketing are powerful ways to help grow your business. Both focus on connecting with important people in your industry that can help spread the word about your products. But do you need an influencer or an affiliate to promote your company? Read on to find out the difference between influencer vs affiliate marketing and find out which one you need to promote your brand.

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What Does Influence on Social Media Mean?
What Does Influence on Social Media Mean?

What if I told you that your choice of clothing, where to vacation, or even how you treat a cold may be influenced by your friends and connections on social media? In fact, influence on social media happens with every post and every interaction. While we’d probably like to believe that our decisions belong to us, social media and other communication channels are constantly nudging us in one direction or another. In the modern age of influencers, we are more aware than ever before of influence on social media. 

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10 Steps to Influencer Marketing for Your Small Business
10 Steps to Influencer Marketing for Your Small Business

Influencer marketing can help you get the word out about your brand so that you can build your brand awareness and start to build up your digital marketing efforts. However, you have limited time and resources as a small business, so creating your marketing strategy for each social media platform needs to be done wisely. Here’s 10 steps you can take to master influencer marketing as a small business.

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