Influencer marketing can help you get the word out about your brand so that you can build your brand awareness and start to build up your digital marketing efforts. However, you have limited time and resources as a small business, so creating your marketing strategy for each social media platform needs to be done wisely. Here’s 10 steps you can take to master influencer marketing as a small business.
We all know that the days of organic growth on Facebook or Instagram are gone. In order to get sales from Instagram, you’ll want to use a strategy that actively drives traffic to your Shopify store. Here’s our favorite strategies.
Business and Creator accounts have many similarities, but each is geared toward a slightly different user. Creator accounts work well for personal brands and influencers, while Business accounts are meant for brands and influencers who have already built in their monetization strategy.
User-Generated Content, or UGC, is quickly becoming the most authentic and vital way to market your brand. Real users sharing their stories and images can help you sell your products. This can instill your potential customers with confidence. “As the banner ad fades...
These statistics try to find the common ground for Millennials as a group, but Millennials are a diverse group. See the trends for their social media use and purchasing habits, so that you can reach Millennial markets with your brand.
With Instagram dominating the photo-sharing space online, they’re expanding their empire! Instagram has announced a few changes coming to the platform and even companion apps in the last few months. We’re looking at the new Instagram apps and features that could play a role in your brand’s digital marketing strategy in the near future. Here’s a first look at Instagram’s Threads and Reels.
In 2018, YouTube influencers drove over 80 million product views and 2 million purchases on Amazon alone. Influencer marketing on YouTube can be a powerful tool for conversions. So, what does this mean for your influencer marketing campaigns? You should be marketing on YouTube!
If your brand is just starting out, influencer marketing can be a great way to build brand awareness and generally spread the word. However, it can be difficult to find influencers as a new brand because you’re not able to turn to your metaphorical Rolodex to find connections that can help your brand. Here’s how to find influencers so that you can start marketing your new brand!
There are plenty of costs that can be planned beforehand if you are creating a budget for your influencer marketing campaigns. Knowing all the ways that different costs are involved in your influencer marketing campaigns will help you plan a successful campaign that generates results!
When you picture influencer marketing, you are probably picturing someone in their teens to early 30s, aka the Millennials and Gen Zers. However, influencer marketing doesn’t stop there. Baby boomers may actually be more reachable with influencer marketing than you’d think.
Do you know which images you can save, share, and publish with on social media? Every time someone snaps a photo on their phone or camera, image rights are at work. In this ultimate guide, we’re breaking down the U.S. legal standards for image rights and what they mean for you.
This will be the shortest blog post ever published on Notification*. We want to give you just the barest bones so that you can get your influencer marketing up and running in 2020. Here we go!