Co-branding is the new “Sharing is Caring.” With co-branding, brands and influencers can share their audiences so that everyone benefits. Co-branding is all about creating something together that generates buzz and revenue for everyone involved. If you’re a brand...
Not all influencer marketing is aimed at the consumer. For some B2B brands, they may need to reach other businesses with their products and services, like through influencer marketing. However, B2B brands are far behind in the influencer marketing space. 48% of B2C...
Influencer Marketing is all about relationships. The relationship you’re leveraging between a influencers and their audience, as well as the relationship you’re building between your brand and your influencers. – Gretta Rose van Riel,Forbes 30 Under 30 and founder of...
In order to stand out, your brand needs to set itself apart from the competition. Within your industry and your niche, you should have a unique message and aesthetic that appeals to your target market. But do you know your target market? In order to position your...
Influencer marketing is like any other marketing initiative — you need to establish your goals before figuring out how you are going to construct your campaign. Setting clear goals will help in the decision-making process later on. Setting your goals will help you...
Communication is key whenever you are working with a creative influencer outside of your team. Learning how to communicate your main goal and brand story can help your influencer create their best content for your campaign. Before reaching out to influencers, you’ll...
The next step is to find the perfect influencers that suit your campaign and can help you reach your marketing goal. There are three ways to find influencers: Searching for Influencers Combing your mentions for influencers Searching through hashtags to find...
Influencer marketing is all about relationships, so communications should feel real and personal. Your influencer outreach message should get influencers excited to work with you and let them get to know your brand. What makes an influencer want to work with you? Your...
Once you’ve contacted your list of influencers, you’ll want to iron out the details of your collaboration. The price of your products Your relationship with the influencer Your overall marketing campaign goals The influencer’s audience potential. An influencer’s key...
Influencer marketing strategies work best when you cover all your bases. To get the most out of your campaigns, here’s a checklist of our best tips for your influencer marketing success. Before the Influencer Campaign: Audit your site for broken links and other...
Social media marketing doesn’t have to be predictable. We’ve all seen the typical influencer marketing posts, but there are so many ways that you can partner with influencers to create great content. In addition to influencers posting content, you should also look for...
There isn’t just one way to track the success of your influencer marketing campaigns. You’ll want to align your tracking with your KPIs and campaign goals from the previous steps to find your influencer marketing ROI. Goals KPIs Ways to Track Your Campaigns REVENUEto...