How DTC Brands are Selling Thru Slow-Moving SKUs

by Ecommerce

We all have ‘em – those products that we bought deep in and now need to move. For some brands, discounting is a solution (though not an ideal one). For others, selling off inventory to 3rd party retailers is another option. Though these are suitable, they don’t allow brands to retain as much revenue as they do at full retail. Some brands even lose money in these efforts. 

However, there’s a new way that forward-thinking DTC brands are selling through slow-moving SKUs: Cross-Store Selling. 

 

What is Cross-Store Selling?

Cross-store selling is when two brands connect their backends so that they can sell each other’s products. Technology like Carro makes it possible for brands to discover each other through their brand network of stores that are cross-store selling. The network contains brands that are supplying, retailing, or doing both. In just a few clicks, you can add another brand’s products to your Shopify store OR become discoverable to other brands who may want to add your products to their store.

 

You may be thinking, how is this different from selling off product to 3rd-party retailers? It’s much different and here’s why:

 

👉 Cross store selling brand partners (typically) sell at full retail and on average, suppliers retain 70% of the sale. 

👉 When you browse the Carro Brand Network, it’s easy to find a handful of brands that align with your company values, ethics, demographics, and overall aesthetic. 

👉 You and your brand partners can create bundles that combine fast-sellers with slow-sellers to move through the slow SKUs. 

 

How to Get Started Cross-Store Selling 

#1️⃣ Sign up for Carro and decide if you want to retail products, supply products, or do both! Learn more and get started here.

#2️⃣ Browse the Carro Network for like-minded brands that you can begin supplying and retailing with. And, if you need some help, the Carro Brand Pairing Specialists are always available to help. 

#3️⃣ Get onboarded, decide what products you’re going to supply/retail, and get started. Some brands go live in just a few days!

Get Started with Cross-Store Selling in Less Than a Day!

Most Shopify stores can be up and running very quickly, sometimes in less than a day. Start with a free 30 minute consulation with one of our ecommerce experts by completing this form.

Related Posts

Why Your Brand Should Try eConcessions

Why Your Brand Should Try eConcessions

Currently one of the biggest retailers finding success with the eConcession model is Nordstrom. According to Glossy, Nordstrom “plans to grow its partner and shared revenue streams from 5% of the business to 30%, and concessions will be the primary method of doing...

read more
Returns and Exchanges as a Retention Strategy

Returns and Exchanges as a Retention Strategy

Email marketing, SMS, and loyalty programs are often associated with retention (rightly so). But today, we’re here to talk about a different type of retention strategy: returns and exchanges. Say what? Yes, that’s correct – we believe what our friends over at Loop...

read more
Rebuy is Taking the Guesswork out of Product Recommendations

Rebuy is Taking the Guesswork out of Product Recommendations

Have you ever gotten a “You May Also Like” recommendation that you don’t also like? This is an unfortunately common story. A functionality that is meant to increase AOV and UPT often doesn’t because of a lack of intelligent data-backed recommendations. So, that’s...

read more