We all have ‘em – those products that we bought deep in and now need to move. For some brands, discounting is a solution (though not an ideal one). For others, selling off inventory to 3rd party retailers is another option. Though these are suitable, they don’t allow brands to retain as much revenue as they do at full retail. Some brands even lose money in these efforts.
However, there’s a new way that forward-thinking DTC brands are selling through slow-moving SKUs: Cross-Store Selling.
What is Cross-Store Selling?
Cross-store selling is when two brands connect their backends so that they can sell each other’s products. Technology like Carro makes it possible for brands to discover each other through their brand network of stores that are cross-store selling. The network contains brands that are supplying, retailing, or doing both. In just a few clicks, you can add another brand’s products to your Shopify store OR become discoverable to other brands who may want to add your products to their store.
You may be thinking, how is this different from selling off product to 3rd-party retailers? It’s much different and here’s why:
👉 Cross store selling brand partners (typically) sell at full retail and on average, suppliers retain 70% of the sale.
👉 When you browse the Carro Brand Network, it’s easy to find a handful of brands that align with your company values, ethics, demographics, and overall aesthetic.
👉 You and your brand partners can create bundles that combine fast-sellers with slow-sellers to move through the slow SKUs.
How to Get Started Cross-Store Selling
#1️⃣ Sign up for Carro and decide if you want to retail products, supply products, or do both! Learn more and get started here.
#2️⃣ Browse the Carro Network for like-minded brands that you can begin supplying and retailing with. And, if you need some help, the Carro Brand Pairing Specialists are always available to help.
#3️⃣ Get onboarded, decide what products you’re going to supply/retail, and get started. Some brands go live in just a few days!