With the increasing use of social networks, becoming an influencer has become a popular career option. Companies are interested in influencers because they can reach big audiences.

Most companies build strong relationships with influencers to enhance their digital marketing strategies. Influencers often use digital channels to communicate with others.

Having a website is an excellent way to have a digital presence. Web browsers can be used in almost any device, from smartphones to smart refrigerators. Influencers have been using websites, so they reach bigger audiences.

Websites are fantastic for digital marketing. Influencers can capture companies’ attention when they have a website. In the same way, it’s important to say that HTML is one of the most used programming languages by web developers.

Given these points, here are reasons influencers should consider learning basic HTML for their own website.

Understanding Web Fundamentals

Learning how the web works allows you to build much better websites. In fact, it will not only help you during the building process but will also help you understand what users want. You can’t build user-friendly sites if you don’t know how they work.

In addition, learning web fundamentals will help you understand how other languages work. For example, using JavaScript is also useful for web development. Given that, after you learned basic HTML, learning JavaScript will be much easier.

Generally speaking, web fundamentals are vital for influencers. For that reason, learning the basics will prepare for coming challenges.    

Creating WordPress Websites

Nowadays, over 30% of all websites are powered by WordPress. It’s no surprise that employers are looking for WordPress Developers to build their websites. WordPress allows developers to create visually appealing and sophisticated sites.

Influencers will be able to attract more users and incorporate them into their audience. WordPress is easy to learn and uses HTML and CSS to run. Because it is browser-based, you can manage your website from any computer.

Another crucial thing to point out is the love of search engines for WordPress sites. If your site is built using WordPress, users can find it more easily when searching on the web. Additionally, WordPress allows developers to tag each page, post and image. As a result, you’ll have an optimized site for search engines, and probably you won’t need an SEO expert.

In the beginning, WordPress was created as a blogging platform. For that reason, blogging features are easy to integrate. Their built-in features not only help you enhance your website but also make your site more interactive.

Honing Digital Marketing Skills

As influencers play a key role in digital marketing, improving your skills is something you must do. Learning HTML will help you create better strategies for digital marketing and e-commerce. Influencers can indeed reach huge audiences, but it won’t be effective if their advertising doesn’t meet customers’ expectations.

Also, using HTML in your website can help you improve the experience your site provides. It’s important to remember that nowadays people are concerned about their experience. With this in mind, you’ll probably need to learn UX/UI design skills as well. As long as your site is well built, you will keep generating traffic.  

Improving Website Performance

HTML is lightweight; it’s great for improving the performance of your website. Fast-loading pages make a difference on the web because people don’t like to wait.

The better your website performs, the better the user experience. In addition, having a smooth website attracts major companies. In other words, you will be able to build relationships with recognized organizations in the market. For example, companies like Nike, Adidas and Samsung use influencers to increase their sales and attract customers.

Conclusion

As you can see, learning HTML skills will help you manage and build a remarkable website. This will make reaching bigger audiences much easier. In addition, dealing with blogging can be time-consuming, so using WordPress to design your website is the right choice.

Artur Meyster is the CTO of Career Karma (YC W19), an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.
https://twitter.com/arturmeyster
https://www.linkedin.com/in/meyster  

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