If your brand works in ecomerce, odds are you’ve had your fair share of photo shoots. Graphics and images are more important than ever in order to help sell your products and to differentiate your brand from the competition. So the question is– should your brand hire an in-house photographer or a team of influencers to take your photos?
If you’ve ever browsed Pinterest, you’ve probably seen a mood board. When you’re looking at a mood board, it should look cohesive, should capture a feeling, and should help tell a definitive story. In the same way, multi-channel marketing should feel like an expression of your mood boards. It should have a cohesive feel that instantly identifies the content as your brand’s.