If your brand is just starting out, influencer marketing can be a great way to build brand awareness and generally spread the word. However, it can be difficult to find influencers as a new brand because you’re not able to turn to your metaphorical Rolodex to find connections that can help your brand. Here’s how to find influencers so that you can start marketing your new brand!
A micro-influencer is an influencer whose following is between 1,000 and 10,000. Micro-influencers can be a great way to start or expand your brand’s influencer marketing campaigns because they are real, authentic people that consumers trust to a higher degree than Instagram celebrities with higher follower counts.
With influencer marketing as the next big think in digital marketing strategies, plenty of brands are scrambling to find quality influencers to work with. As marketers comb through Instagram accounts and look for new influencers to partner with, there is danger lurking around every corner with fake accounts, fake likes, and fake engagement.