Have you ever seen a paywall on a website? You may not have known it was a paywall at the time, but odds are, you’ve seen one before. Paywalls are especially common on media websites, like The New York Times or Vogue, where they hide their articles until you have...
Wearing a coat of Millennial pink, picture perfect, and ready for Instagram. Oh, and did we mention that it’s 78-feet wide? It’s an Instagram wall!
When you picture influencer marketing, you are probably picturing someone in their teens to early 30s, aka the Millennials and Gen Zers. However, influencer marketing doesn’t stop there. Baby boomers may actually be more reachable with influencer marketing than you’d think.
Do you know which images you can save, share, and publish with on social media? Every time someone snaps a photo on their phone or camera, image rights are at work. In this ultimate guide, we’re breaking down the U.S. legal standards for image rights and what they mean for you.
If you’ve ever browsed Pinterest, you’ve probably seen a mood board. When you’re looking at a mood board, it should look cohesive, should capture a feeling, and should help tell a definitive story. In the same way, multi-channel marketing should feel like an expression of your mood boards. It should have a cohesive feel that instantly identifies the content as your brand’s.
Should your brand be focused on user-generated or influencer-generated content? This article examines the differences and the ways to get even better content for your brand campaigns.