Have you ever seen a paywall on a website? You may not have known it was a paywall at the time, but odds are, you’ve seen one before. Paywalls are especially common on media websites, like The New York Times or Vogue, where they hide their articles until you have...
A question as old as the influencer marketing model–should I pay my influencer team for their content? When considering whether or not to pay influencers, it is important to consider all the costs (and returns) of influencer marketing.
The typical brand manager is eager to work with influencers to proote their brand, but a little unclear of what an influencer is, what an influencer does, and what the true value of an influencer is. This article will help to pull back the curtain on influencers and all that they do.
Are influencers just lazy millennials posting on Instagram? Combat the myths about influencers and make influencer marketing work for your brand.