Your PR list and influencer marketing go hand in hand. They are ways of getting the message out about your brand and spreading the word about your products.
70% of Millennials prefer product endorsements by non-celebrities, but marketers are sometimes deterred by the cost of influencer gifting. Will they get a good ROI for influencer gifting? Will reach and brand awareness measure up? We’re examining the real cost of influencer gifting and how to get the most out of your influencer gifting program.