It can be hard to trust your brand's identity and look to another creator... As a Brand Manager, trusting an influencer can be... hard. We love their content, we are excited about the collaboration, but it can still be hard to trust your brand's identity and look to...
We all know that the days of organic growth on Facebook or Instagram are gone. In order to get sales from Instagram, you’ll want to use a strategy that actively drives traffic to your Shopify store. Here’s our favorite strategies.
Your PR list and influencer marketing go hand in hand. They are ways of getting the message out about your brand and spreading the word about your products.
There are plenty of costs that can be planned beforehand if you are creating a budget for your influencer marketing campaigns. Knowing all the ways that different costs are involved in your influencer marketing campaigns will help you plan a successful campaign that generates results!
When you picture influencer marketing, you are probably picturing someone in their teens to early 30s, aka the Millennials and Gen Zers. However, influencer marketing doesn’t stop there. Baby boomers may actually be more reachable with influencer marketing than you’d think.
Influencer marketing is no longer an option, but a necessity. As the internet becomes more and more saturated with paid advertising, the need for organic content that promotes your brand becomes even more important. However, influencer marketing also requires a high level of creativity and authenticity in order to succeed. Here are three different strategies to help you freshen up your influencer marketing.
This will be the shortest blog post ever published on Notification*. We want to give you just the barest bones so that you can get your influencer marketing up and running in 2020. Here we go!
Why does influencer marketing work? Learn how our brains are wired to see influencer marketing as more authentic, more authoritative, and more attractive than other types of marketing. Plus, who doesn’t want to learn about the ventromedial prefrontal cortex?
There are some brands that are succeeding far above the rest with their influencer marketing. These brands are managing to strike the right balance between authenticity and advertising to drive sales and growth to their business. We’re sharing 12 examples of brands that are killing it with their influencer marketing!
Measuring success for an influencer marketing campaign is essential to growing your influencer marketing effectively, and ultimately, growing your brand. The more your brand collaborates with influencers, the more insights you’ll be able to carry into your next influencer partnership.