In 2018, YouTube influencers drove over 80 million product views and 2 million purchases on Amazon alone. Influencer marketing on YouTube can be a powerful tool for conversions. So, what does this mean for your influencer marketing campaigns? You should be marketing on YouTube!
There are plenty of costs that can be planned beforehand if you are creating a budget for your influencer marketing campaigns. Knowing all the ways that different costs are involved in your influencer marketing campaigns will help you plan a successful campaign that generates results!
When you picture influencer marketing, you are probably picturing someone in their teens to early 30s, aka the Millennials and Gen Zers. However, influencer marketing doesn’t stop there. Baby boomers may actually be more reachable with influencer marketing than you’d think.
Influencer marketing is no longer an option, but a necessity. As the internet becomes more and more saturated with paid advertising, the need for organic content that promotes your brand becomes even more important. However, influencer marketing also requires a high level of creativity and authenticity in order to succeed. Here are three different strategies to help you freshen up your influencer marketing.