It can be hard to trust your brand's identity and look to another creator... As a Brand Manager, trusting an influencer can be... hard. We love their content, we are excited about the collaboration, but it can still be hard to trust your brand's identity and look to...
Have you ever seen a paywall on a website? You may not have known it was a paywall at the time, but odds are, you’ve seen one before. Paywalls are especially common on media websites, like The New York Times or Vogue, where they hide their articles until you have...
The latest member of marketing teams everywhere are influencer marketing managers. These marketing professionals manage influencer marketing campaigns and influencer relations for their companies. With more and more brands adding this position to their marketing...
When scrolling through your feed on Instagram, it is almost a guarantee that you’ve seen someone who is considered an “influencer.” Someone with chic selfies and impeccable trendsetting abilities that posts about their favorite products, trips to exotic locales, and...
Influencer marketing campaigns are your brand’s way of getting new customers, increasing your brand awareness, and driving revenue. However, if you’re only posting with influencers organically, then you’re missing out. Whitelisting influencers can open up tons of...
This will be the shortest blog post ever published on Notification*. We want to give you just the barest bones so that you can get your influencer marketing up and running in 2020. Here we go!
70% of Millennials prefer product endorsements by non-celebrities, but marketers are sometimes deterred by the cost of influencer gifting. Will they get a good ROI for influencer gifting? Will reach and brand awareness measure up? We’re examining the real cost of influencer gifting and how to get the most out of your influencer gifting program.
Why does influencer marketing work? Learn how our brains are wired to see influencer marketing as more authentic, more authoritative, and more attractive than other types of marketing. Plus, who doesn’t want to learn about the ventromedial prefrontal cortex?
There are some brands that are succeeding far above the rest with their influencer marketing. These brands are managing to strike the right balance between authenticity and advertising to drive sales and growth to their business. We’re sharing 12 examples of brands that are killing it with their influencer marketing!
Measuring success for an influencer marketing campaign is essential to growing your influencer marketing effectively, and ultimately, growing your brand. The more your brand collaborates with influencers, the more insights you’ll be able to carry into your next influencer partnership.
The first step to every successful influencer marketing campaign is outreach to influencers. With the influx of new ways to communicate, we’ll show the pros and cons of each outreach method for brand managers to get the best results with their influencers.
Want to build up your brand’s library of creative assets? A micro-influencers may be able to create the assets you need for a fraction of the price of an in-house photographer. They’ll also be able to spread the word to their audience about your products!