Want to build up your brand’s library of creative assets? A micro-influencers may be able to create the assets you need for a fraction of the price of an in-house photographer. They’ll also be able to spread the word to their audience about your products!
A micro-influencer is an influencer whose following is between 1,000 and 10,000. Micro-influencers can be a great way to start or expand your brand’s influencer marketing campaigns because they are real, authentic people that consumers trust to a higher degree than Instagram celebrities with higher follower counts.