What if I told you that your choice of clothing, where to vacation, or even how you treat a cold may be influenced by your friends and connections on social media? In fact, influence on social media happens with every post and every interaction. While we’d probably like to believe that our decisions belong to us, social media and other communication channels are constantly nudging us in one direction or another. In the modern age of influencers, we are more aware than ever before of influence on social media.
Why does influencer marketing work? Learn how our brains are wired to see influencer marketing as more authentic, more authoritative, and more attractive than other types of marketing. Plus, who doesn’t want to learn about the ventromedial prefrontal cortex?