More than 40% of the world’s population uses social media. On average, these users spend more than 2 hours per day on social media platforms, liking, commenting, and reading content. However, social media has been linked to depression in multiple studies. While most people can impose some restrictions on their own social media usage, what are social media managers, marketers, and entrepreneurs supposed to do to establish healthy boundaries with social media?
These statistics try to find the common ground for Millennials as a group, but Millennials are a diverse group. See the trends for their social media use and purchasing habits, so that you can reach Millennial markets with your brand.
70% of Millennials prefer product endorsements by non-celebrities, but marketers are sometimes deterred by the cost of influencer gifting. Will they get a good ROI for influencer gifting? Will reach and brand awareness measure up? We’re examining the real cost of influencer gifting and how to get the most out of your influencer gifting program.
If you’ve ever browsed Pinterest, you’ve probably seen a mood board. When you’re looking at a mood board, it should look cohesive, should capture a feeling, and should help tell a definitive story. In the same way, multi-channel marketing should feel like an expression of your mood boards. It should have a cohesive feel that instantly identifies the content as your brand’s.
With the launch of Business Profiles back in 2016, Instagram allows us to see behind the curtain and access vital information to help us in our attempts to gain followers, promote engagement, and build our brands. Here’s what you need to know about Instagram Insights.
Should your brand be focused on user-generated or influencer-generated content? This article examines the differences and the ways to get even better content for your brand campaigns.