How to Detox from Social Media When It’s Your Job
How to Detox from Social Media When It’s Your Job

More than 40% of the world’s population uses social media. On average, these users spend more than 2 hours per day on social media platforms, liking, commenting, and reading content. However, social media has been linked to depression in multiple studies. While most people can impose some restrictions on their own social media usage, what are social media managers, marketers, and entrepreneurs supposed to do to establish healthy boundaries with social media?

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The Real Cost of Gifting Influencers
The Real Cost of Gifting Influencers

70% of Millennials prefer product endorsements by non-celebrities, but marketers are sometimes deterred by the cost of influencer gifting. Will they get a good ROI for influencer gifting? Will reach and brand awareness measure up? We’re examining the real cost of influencer gifting and how to get the most out of your influencer gifting program.

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5 Ways to Align Your Social Media Influencer with Brand Promotions
5 Ways to Align Your Social Media Influencer with Brand Promotions

If you’ve ever browsed Pinterest, you’ve probably seen a mood board. When you’re looking at a mood board, it should look cohesive, should capture a feeling, and should help tell a definitive story. In the same way, multi-channel marketing should feel like an expression of your mood boards. It should have a cohesive feel that instantly identifies the content as your brand’s.

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