Why Top Brands Are Combining Cross-Store Selling & Subscriptions to Scale with No Risk

by Ecommerce, Marketplaces

Scaling always has risks, right? Well, maybe not so much anymore. Innovative tech companies are building software that enables brands to scale with little to no risk. 

In the next few paragraphs, we’re gonna talk about how Carro and ReCharge are making it easy for brands to scale their business through subscriptions and cross-store selling. A true new frontier in eCommerce. 


What is cross-store selling?

Cross-store selling is when two brands connect their backends so that they can sell each other’s products. Technology like Carro makes it possible for brands to discover each other through their brand network of stores that are cross-store selling. The network contains brands that are supplying, retailing, or doing both. In just a few clicks, you can add another brand’s products to your Shopify store OR become discoverable to other brands who may want to add your products to their store.


Who is cross-store selling?

Ever heard of Blendjet? Yeah, we thought so. They’re powering their new marketplace with Carro’s cross-store selling technology. 

Their founder wanted not only to sell the blender but everything that goes inside of it. So, they used the Carro Brand Network to partner with top brands in the CPG space. They have created a marketplace full of products from Soylent, 22 Days Nutrition, Orgain, PB2, and more!

Not only does this let them expand their product offering, but it has given them the opportunity to sell consumables on a subscription basis. 

“Blendjet marketplace is more about nurturing and increasing lifetime value, whereas, Blendjet 2 is about acquisition. Carro has enabled us to grow our subscription business with low-lift and low risk. Because of Carro, our team is able to focus on what we’re really good at: content and marketing.”

Noah Cheyer, Marketplace Manager at Blendjet


What is Recharge subscriptions?

With Recharge, subscriptions are made easy. Customers can manage their subscription through their Shopify accounts super intuitively. They can pause, skip, or edit anytime! Plus, setting up Recharge doesn’t require a developer!

“Blendjet’s marketplace opens up a new world of opportunity for subscription brands on Recharge who want to grow and optimize their recurring revenue stream. Blendjet’s marketplace not only brings additional recurring revenue to all brands in the partnership, but it also helps brands expand their acquisition reach to ideal customers who are primed for discovering new complementary products, subscribing to them, and are far less likely to churn. As consumer privacy trends continue to have an impact on the traditional third-party acquisition channels, using Carro is a no-brainer and a win-win for brands using the power of Recharge to fuel their subscription growth. “

Matt Houlemard, Tech Partner Manager at Recharge


What happens when you combine cross-store selling and subscriptions?

For Blendjet, now it’s much easier to expand their product assortment and subscription business. So far, they’ve seen this incredible growth 👇

🔥 LTV increased by 71%

🔥 AOV increased by 83%

Get started with Carro here

Discover more about Recharge here

Get Started with Cross-Store Selling in Less Than a Day!

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