Brand Partnerships

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Limited Release

Unlock new sales and grow your brand

on the largest collaborative commerce network in the world.

Increase Revenue & Drive Brand Awareness on Shopify’s #1 Cross-Store Sales Channel

Suppliers, Tap Into The Traffic Of Other Top Shopify Brands For Free

The key to maximizing profits is to lower your customer acquisition cost.

Carro’s Brand Partnerships helps brands expand their brand presence and reach by getting their products listed and cross-sold across top Shopify stores with hundreds of thousands of visitors each month. By partnering with other leading brands, you’ll be placed in front of consumers who are ready to buy and looking for exactly what you have to offer.

Retailers, Instantly Create A One-Stop-Shop Of The Best Products

Have your customers ever asked for a product you don’t sell?

Carro turns every Shopify store into a one-stop-shop, ensuring all of your customer’s needs can be fulfilled in one place. If a customer wants to buy clothing, you can now offer shoes, jewelry, and accessories. Why offer a single product when you can offer them all?

Have Endless Inventory Supplied & Sold By The Top Brands On Shopify

Selling out is great, being able to continue to sell is even better.

Offer an endless supply of top quality products and accessories. Zero inventory commitments or hassles for fulfillment and customer service. Own, optimize, and shape your customer’s entire buyer’s journey from start to finish.


How much does Carro Cost?

When you install Carro, you're enrolled into our Free Plan (where you can list and browse products, or work with influencers). While utilizing our new Brand Partnership features, you can choose a pricing plan that’s right for your business.

What is the customer experience?

Customers will be able to shop products from your favorite brands, without leaving your site. A small tag on your product detail page lets your customers know the product will be "fulfilled by our friends at BRAND NAME."

The purchase is made through the retailer's website, just like any other order. After purchase, the supplier will send the product directly to the customer and the supplier will handle any support questions that the customer may have about their purchase. The retailer and supplier share the contact information for these customers so that they can both provide an excellent customer experience and enjoy a new customer! 

Do I have to be a retailer and supplier, or can I just choose one?

With Carro Brand Partnerships, we're here to support your store and your growth strategies. You can select the role that suits your store best, making you a retailer, supplier, or both.

How are orders fulfilled?

When a partner’s product is sold on your site, Carro automatically sends the order to the Supplier so they can fulfill the item. You do not have to stock any of their inventory.

Do customers know when they purchase a partner product?

Yes, Carro adds a sentence to the product description that lets the customer know that the item is being sold and fulfilled by a partner of your brand. You'll also have the option to send shipment confirmations that will detail where the product is coming from. 

How are partners selected?

Suppliers are listed in the Carro Directory and you'll also be able to see the products they have available to you. When you try to add a partner's product to your store, you'll either be sent to that brand for approval, or get automatic approval so that you can start selling their products right away. 

When a partner product sells, what information does the supplier receive?

The supplier receives the customer information needed to fulfill the order, including their mailing address, phone number, and email address.

Can suppliers ship internationally?
Each supplier can set the countries that it will ship to. Both the supplier and the retailer are responsible for discussing the logistics of their partnership before beginning.
How do payments work?

When a customer makes a purchase, the retailer will collect their payment, just as they would for any other order. The retailer is then charged for the supplier's share of that sale and that share is sent to the supplier via Stripe.  

How are products shipped?

Products are shipped directly from the supplier. The retailer does not need to stock any inventory or pay for the inventory in advance. The supplier will fulfill the products and ship them directly to the customer. Currently, the supplier receives payments for the products only and shipping fees are not sent from the retailer. 

How are returns handled?
Support Communication:

We recommend that the supplier handles all customer service questions pertaining to their products. When a retailer receives a request, they should pass the request along to the supplier's customer service team.

To streamline this process, we recommend that you provide your customer service team with a list of the products that are sold by partners on your store and the partner's contact info. This will assist them in directing customers when anyone calls or emails with a question. When replying to a customer service email, you can also CC the supplier's customer service team in the reply, and let the customer know that they'll handle the request from here.

Processing a Refund:

A supplier can trigger a refund of the wholesale amount by clicking "refund" in their Shopify admin. This will refund the amount charged to the retailer's credit card. At this point, the supplier should contact the retailer to refund the order to the customer.

The retailer can also choose to refund the customer first, they will just need to contact the supplier to refund the amount owed to them.

NOTE: A customer will not be refunded until the Retailer also refunds the order.

NOTE: The customer and the supplier are refunded the full payment, however, the retailer is not refunded for Carro's 5%.

How does customer support work?

The retailer should provide their customer service team with a list of contact information for partners so that they can easily redirect the request to the partner's customer service team.

What is virtual inventory?

When using Carro's Brand Partnerships, the retailer is able to sell the supplier's products without stocking or purchasing any inventory, which makes the retailer's product listings "virtual inventory." The retailer can sell these products, then the supplier will fulfill the order and ship the products directly to the customer.

Carro also automatically imports the product's information and images so that you can get started selling right away. 

The advantages of virtual inventory are that the retailer will only pay the supplier for the inventory when it sells, and there's no upfront cost to get started. Virtual inventory also means that the retailer does not need any of the infrastructure to store or ship the inventory that it sells.

No purchasing, no inventory minimums, and no commitment! 

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Limited Release