10 Steps to Influencer Marketing: A Complete Guide
10 Steps to Influencer Marketing: A Complete Guide
10 Steps to Influencer Marketing
Have you ever gone to the store to try a new hobby out, like painting? Did you buy a laundry list of twenty products, or did you look for an all-in-one kit?
Odds are, you looked for a kit that offered everything you needed to get started with your new hobby.
That’s exactly what you should be doing on your ecommerce store — finding ways to provide all-in-one solutions for your customers. This could be bundles or kits or even discounts for buying products together. Either way, you’re trying to make it easy for a customer to solve their problem and find what they’re looking for.
What are Product Bundles?
Product Bundles are several items combined into one combined package, often as a single sku. These complementary products offer a complete solution for the customer.
For example, a DIY painting product bundle would include paints, brushes, and canvases.
Items within the bundle may be sold separately on the site, or only as a bundle. Retailers may also opt to discount the bundle in order to entice customers to purchase the bundles instead of the individual products.
Benefits of Product Bundles
Increase your profits per sale
Who wants to sell just one item when they can sell five at the same time? A product bundle allows you to position your products so that customers buy more at once.
Instead of nurturing your customers down the sales funnel for a small sale, you can increase the size and revenue of their orders by bundling products together that they may not have thought to purchase otherwise.
Sell excess inventory
Create bundles that strategically move merchandise that you have excess of, or may not be moving as quickly as your best-sellers. You can create a bundle that makes this excess inventory really shine when placed with other items in a new context.
We’ve all been in this situation — added a zero by accident when completing a purchase order or thought it would be a best-seller and now you’re stuck with twice the inventory with no idea of how to get it out the door. That’s where product bundles can really come in handy. Create a product bundle that shows this product off to its best advantage, pairing it with products that increase the perceived value of the product.
If you’re still struggling to find the value of the product, then you can try including it with related bundles. That way, it’s still being sold in a context that’s pleasing to customers. Even including it as an additional “freebie” with your existing bundles can help increase the value of the overall bundle and make it more appealing to customers.
Provide all-in-one solutions for your customers
Watch how your customers shop. Are they typically buying certain items together? Make a bundle to create a streamlined way for them to find the products they’re looking for.
Bundles should just be related products that you want to sell more of. Instead, it should be something that makes your customer’s shopping experience easier. Offer an entire coordinating outfit, pair the accessories with the tech device, or create a “get started” kit. All these help customers shop more efficiently and make a purchasing decision quickly.
Installing an app to tell you what is frequently bought together can also provide you with the data needed to make product bundles.
Get Started with Product Bundling
1. Complete setup for Carro’s Brand Partnerships
Before you can begin adding products to your store and creating bundles, you’ll need to install Carro’s Brand Partnerships. It’s free to get started and you can add all the products you’ll need to create exceptional bundles.
2. Add complementary products to your store
Add products to your store that can create great bundles. You can find brand partners who can provide the products you need and even create co-marketing opportunities through Carro’s Brand Partnerships.
When searching for complementary products for your store’s bundles, you can start by focusing on…
- Accessories for your existing products
- Related items
- Items with the same colors, patterns, or matching
- Impulse buys that can increase your product’s value without increasing the price by too much
- Items from brands that overlap with your mission, values, or audiences
These are all great places to start. In addition to adding these products to your bundles, you can also sell them separately on your store to further boost sales and interest in your store.
3. Install a bundle app
There are a few ways to create bundles. You can create them manually or use a custom coded solution. However, we’ve found that there are a few apps that can accomplish the same result without all the extra work.
We have a few options that we recommend:
These apps will help you keep track of inventory and skus within your bundles, as well as creating compelling product pages.
4. Create product bundles
Add products together to create irresistible bundles for your customers.
Start with the data
Start with any product bundles that your customers have requested. If they’ve asked for it, then you already have an audience to sell the bundle to!
Once you’ve created these, you can look through your customers’ orders in Shopify to see if there are any items frequently purchased together. In these instances, there are probably clear trends that point to possible bundle ideas. For example, if they frequently buy a phone case and a stylus together, then this is the perfect place to offer a bundle.
Choose a theme
Themed bundles also provide customers with a streamlined experience so that they don’t have to go all over your store to find matching products. If you offer a unique color, pattern, or style across several products, then grouping them together is a natural fit.
Remember that your bundles should solve a problem for your customers so that they don’t have to look anywhere else. For hobby stores, offering a get started or DIY kit solves a problem because customers now have everything they need to get started and they didn’t need to do additional research about what was needed.
You can mix and match products from your partners and your store to create unique solutions! Carro’s Brand Partnerships is compatible with other upselling, cross-selling, and bundling apps, since your partner products can be used just as your native products can be.
5. Launch your bundles!
Add them to your collections and navigation within your store to get maximum exposure for these new product bundles. You can also announce them in your marketing channels to create additional buzz.
Your bundles should be displayed anywhere the products are sold separately. When a customer is looking at the single product, the bundle can be a quick purchase decision and help with an immediate conversion.
Product Bundling: Grouping Items for Better Sales
Product bundling can make your sales and conversions better for your customers and your bottom line. You’ll be increasing the value of your products for your customers by offering additional items that they need, and you’ll also be increasing your profits for each sale.
Product bundling doesn’t have to be complicated either. Instead of completing purchase orders and custom coding your solutions, you can use Carro’s Brand Partnerships and a bundling app to create unique solutions for your customers that they’ll be sure to love!
About the Collaboration
For the holiday rush, Vanity Planet wanted to add gift bundles and collaborate with well-known names in the skincare industry. Gift bundles are a popular item during the holiday season, but Vanity Planet didn’t want to get bogged down with purchase orders or be left with excess inventory at the end of the shopping rush.
Vanity Planet found Glow Recipe through Carro’s Brand Partnerships and set up a collaboration with them to offer their customers a one-of-a-kind skincare experience that they couldn’t find on any other shopping site.
Vanity Planet offers high-performing, skin-inclusive, self-care essentials — for everyone. Vanity Planet continues to evolve the everyday beauty routine with accessible, top-selling skincare and styling devices, and advanced treatments to suit every skin type.
Glow Recipe makes natural, fruit-powered skincare designed to help bring out your inner glow. Glow Recipe specializes in unexpected sensorial textures, colorful packaging, and innovative ingredients.
The Solution: Carro’s Brand Partnerships
With Carro’s Brand Partnerships, Vanity Planet was able to find Glow Recipe and add their products to the gift bundle with Carro’s streamlined integration. Vanity Planet didn’t have to buy any inventory to get started, instead they added Glow Recipe’s products in just a few clicks and were able to start selling immediately!
When a Glow Recipe product was sold on Vanity Planet’s site, a wholesale order was created for Glow Recipe so that they could fulfill the items from that order. Carro handled all the paperwork, so Vanity Planet could reap the benefits of this bundle. Vanity Planet would send their facial steamer separately and the customer got a complete gift bundle just in time for the holidays!
Vanity Planet went a step further and created their Steam, Sleep & Glow Set, which included both Glow Recipe’s products and Vanity Planet’s facial steamer. That way, Vanity Planet was able to increase the value that the gift bundle provided their customers and increase their order value on every gift bundle purchase!
Carro created an enterprise solution so that Vanity Planet could create gift bundles that had both their products and products from partners included. More on that below!
The Product: Steam, Sleep & Glow Set
Vanity Planet’s hit product of the holiday season was their Steam, Sleep & Glow Set, which included a facial steamer from Vanity Planet, and a facial mask and toner from Glow Recipe. The product bridged the gap between what Vanity Planet does best and what they needed to round out their product catalog.
Vanity Planet offered this premium gift bundle on their website and customers went wild. It included an all-in-one bundle for customers to purchase, which made it convenient and perfectly suited to Vanity Planet’s demographic. It also increased the order value for each gift bundle purchased, which meant more revenue for Vanity Planet!
Creating the Gift Bundle
The Steam, Sleep & Glow Set was created using a combination of Vanity Planet and Glow Recipe’s products.
The Steam, Sleep & Glow Set included:
$34 Toner (from Glow Recipe)
$45 Sleeping Mask (from Glow Recipe)
$50 Ionic Facial Steamer (from Vanity Planet)
=$129 total value
To accomplish this, Carro created a custom solution that allowed Vanity Planet to create gift bundles. You can contact us by clicking on the Customer Service bubble in the lower right corner to inquire about our enterprise solutions.
If you’re not ready for the enterprise level yet, but still want to try out gift bundles, here are a few apps that can help:
Co-Branding and Co-Marketing Their Product Bundle
Vanity Planet’s success with this gift bundle is because of the co-branding and co-marketing they did to promote the bundle. They shared the bundle in ads on their website, featured it on their homepage, and even sent it out in their email marketing (see below).
Vanity Planet was able to capitalize on the name recognition of Glow Recipe to help the sales of their gift bundle. They gave this collaboration a lot of publicity, featuring Glow Recipe’s brand name in all of their mentions of the gift bundle. For customers familiar with this brand, it would have instant appeal. Meanwhile, customers who hadn’t heard of Glow Recipe yet were intrigued about trying a new product that Vanity Planet was offering.
This gift bundle relied on the appeal of both brands in order to sell more. Customers were able to recognize and trust at least one brand in the bundle, so they knew that they were getting a great product. By letting Glow Recipe take center stage in ads on Vanity Planet’s site, they were creating social proof, trust, and name recognition for their audience in order to promote their gift bundle.
Vanity Planet and Glow Recipe’s collaboration was a huge success. From Black Friday to Christmas, the product generated $47,380 in sales!
With more than 478 units sold, the gift bundle was a huge win for both Vanity Planet and Glow Recipe in the month of December!
LENGTH OF PROMOTION
Generated for Vanity Planet and Glow Recipe through Carro’s Brand Partnerships
Get these Results for Your Store with Gift Bundles!
You can replicate these results with a gift bundle that captures your customers’ interests. Work with other brands in your industry to create an irresistible offer and to bundle your customer’s favorite products together. With gift bundles, you can increase the value of each unit sold, so that you increase your Average Order Value and Gross Revenue!
With Carro, brands can add products to their own store without investing anything in inventory or fulfillment. Products are seamlessly imported into the store so that you can start selling in minutes. Vanity Planet was able to find products that perfectly aligned with their customer’s interests, pair it with their own products, and offer an irresistible gift bundle for the holiday season. They didn’t have to pay for any inventory costs or manage any purchase orders. Instead, they used Carro’s seamless integration to sell Glow Recipe’s products in their bundles.
Install Carro today to start selling products from top-selling Shopify stores on your own site!
You’ve probably heard of cross-selling and up-selling. You’ve most likely been hearing buzzwords like omni-channel retail and multi-channel marketing, without any real and concrete way of accomplishing these vague strategies. That’s where Cross-Store Selling is different.
What is Cross-Store Selling?
Cross-Store Selling is a collaborative marketing strategy where DTC brands partner to sell or supply their products without a traditional wholesaling relationship. The cross-store sales platform syncs the inventory management, sales transactions, and fulfillment between stores in real-time so that brands can sell more together without inventory risk or commitments.
If you have experience with selling on other channels like Facebook or Amazon, then imagine if that success was multiplied exponentially on stores across the interwebs.
Leverage a partner’s traffic, storefront, products, and audience to sell more!
When two brands partner together, this collaborative marketing strategy allows the brand to leverage a partner’s traffic, storefront, and overlapping audience to sell more products. There is the supplier who provides the products, and the retail who sells the products on their site. Both brands share the profits and first-party customer data from these sales. While the supplier is responsible for fulfilling the order of the products sold, the retailer is responsible for the marketing and promotion of these products. Partnering brands can create unique co-branded products, and co-market their partnership to maximize their results.
Cross-store selling enables brands to directly sell their products on other storefronts. Cross-store brand partners are complementary brands and like-minded sellers who can retail your products among their other products and collections in order to drive mutual sales.
Out With The Old, In With The New
In many ways, cross-store selling is similar to old-fashioned drop-shipping or wholesaling, but is better in a few key ways. When something sold through drop-shipping, you simply fulfilled the order for that brand and the brand paid you a cut. With wholesaling, you’d pass off inventory of your products to the retailer and didn’t have any control over the future sales and results.
With cross-store selling, your brand can use each sale as a growth opportunity for your store. Working with similar brands exposes you to a new audience, expands your leads that feed into your marketing channels, and you have your first touchpoint with each new customer. Cross-store selling offers you valuable opportunities that you won’t get with drop-shipping, wholesaling, or affiliate marketing.
The Benefits of Cross-Store Selling
Cross-store selling is all about capitalizing on the opportunity of each sale and potential buyer, whether it’s on your store or someone else’s. Every time one of your products sells on any web store, you have the ability to turn that new customer into a loyal member of your fan base.
You may have talked in the past with executives at your company about drop-shipping and wholesaling and opted not to take that step for a myriad of reasons. However, cross-store selling is the next generation of these antiquated ideas and provide you with growth opportunities that you may not have thought of.
1. Increase sales with no additional marketing costs
When you sell through your own site, you have marketing costs associated with driving traffic to your site. You may have paid social ads, email marketing costs, or search ads billed every month. These expenses come out of the profit from each product sold.
However, when you sell through a cross-store sales channel, your partner store covers the cost of selling these products. They pay the costs associated with getting potential customers to their site, whether that’s through social advertising or other methods. The partner store spends typically 20% or more of their total profits on marketing costs in order to make each sale.
Without spending an additional dime on advertising, you’re able to sell more products with a cross-store sales channel. With this method, you can also get the most out of your retargeting, while letting your partner stores generate more new customers to fill the top of your sales funnel. This also lowers your overall cost per acquisition.
2. Leverage other brands and their customers to sell your products
Audience building can be one of the most difficult tasks for any business to accomplish. The need to constantly be generating new leads and potential customers can exhaust resources and prevent brands from succeeding. Instead of constantly having to increase your efforts to build your audience, what if you were able to spend more time on research and development on new products? What if your partner brands helped you increase your leads so that you could scale your audience?
With cross-store selling, you can leverage other brand’s audiences to make sales. As in the previous step, these brands that are selling your products will work to market your products to their customers and will draw in leads to their site so that they can convert. When a purchase is made, you’ll receive the customer’s information so that you can ship their products to them. This is an opportunity for new audiences to experience your products and become loyal fans.
In addition to the sale made through this brand partner, there is also an opportunity to remarket to these new customers with retargeting ads, emails, and marketing materials. Drop a flyer into each package advertising a Facebook giveaway or letting them know how they can get rewards for posting about your products on Instagram. When they engage directly with your brand, you’re one step close to having repeat purchases from that customer, all without any acquisition costs incurred with your brand.
3. Expand your business with less risk
As a retailer, it can be expensive to test new categories and products, only to find that your customers aren’t interested. For many retailers, this risk prevents them from expanding, and their brands eventually stagnate. Don’t get stuck in a product rut! With Brand Partnerships, you can expand your catalog, test new products, and see what works for your audience!
In order to make data-driven purchasing decisions, you can start by partnering with brands who sell the products you’d like to carry. When you add them to your store, you can see what your audience gravitates toward naturally.
In addition to this experimentation, you can also become a one-stop shop for your category. Fill out your product offerings so that your customers have choices and can complete their entire buyer’s journey in one spot. You can become the best marketplace for your niche without any inventory commitments or upfront costs.
As a supplier, have you ever wondered if your products would succeed with a different demographic? It can be difficult to pivot your store to service new demographics when your existing customers are still your loyal, profit-producing, original demographic.
Instead of having to take a hard left turn away from your loyal customers, you can see if your products will succeed with another demographic on a different store. They can market your products according to their existing demographics, and you’ll get the data you’ll need to determine if there are new markets where your products will succeed.
Once you have a strong hold on that demographic through sales on other stores, you can capitalize on this new name recognition and begin marketing through your own store to reach this demographic on your own turf and replicate the success that you experience on your partner’s store.
4. Take the first step in omni-channel retail by offering your product where your customers are
Omni-channel marketing is customer-focused and is a strategy where you offer your product and brand wherever your customers already are. An omni-channel retail strategy involves uniting the sales and marketing of your products into a fully-integrated shopping experience by uniting the different user experiences across all your channels. For example, Target and Walmart recently started logging in-store purchases in their app, so that customers could use the app to manage receipts, returns, or customer inquiries. Shopping directly on Instagram is another example of omni-channel marketing because customers already on Instagram can continue their journey without having to navigate outside the platform they prefer.
Cross-store selling allows you to begin optimizing for omni-channel retail by making your products available on the stores where your customers already shop. Instead of navigating to multiple stores, customers can complete their entire purchase at the store they are already at, whether that’s your store or your partner’s store. You are positioning your products and brand throughout the entire buyer’s journey, instead of only reaching them through your own website.
5. Capitalize on multi-channel marketing with new lead opportunities
Treating cross-store selling as a lead generation tool is a great way to turn new customers into loyal customers. When a purchase is made on your partner’s store, it should be funneled into your marketing efforts the same way that purchases made directly from you are. That way, you’re capturing and remarketing to each new lead in the hopes of creating repeat purchases.
In many ways, this tactic allows you to make each partner store a part of your multi-channel marketing. You’ll build relationships with your audience through these partner stores that can be turned into future sales increasing the customer lifetime value.
6. Build name recognition and public awareness
Many wholesalers are well-known because of their branded packaging. While you may go to a big box store like Target or Walmart, you seek out the brands that you are familiar with and that you enjoy.
Selling on other storefronts can allow you to build the same type of name recognition that larger brands enjoy with retailers. You’ll create positive buzz around your products and your brand so that the next time they need to make a purchase, they’ll think of you. They may go back to that retailer looking for your products, or they may seek out a direct-to-consumer experience from your site.
Brand Partnerships: The Secret Weapon of Cross-Store Selling
There is already a streamlined, automated solution to cross-store selling — Carro’s Brand Partnerships.
With Carro’s Brand Partnerships, you can sell your products on other top-performing Shopify stores and then fulfill the orders directly when a sale is made on one of these partner stores.
With each partner, they’ll be able to choose the products they like and add them to their store in just a few clicks. Your product description and images are automatically imported so that they have all the information they need to start selling.
When a product sells on a partner’s store, you’ll receive a wholesale order within Shopify automatically and can fulfill it according to your normal processes. No hassle, no additional paperwork, just a streamlined order fulfillment process!
✔️Automatically sync your products to your partners’ stores
✔️You decide your revenue splits with your partner
✔️Fulfill orders through your normal processes
✔️Generate new leads without any additional marketing costs
✔️Effortlessly expand your product catalog
✔️Test new categories
✔️No inventory costs
✔️No risk to stock new products
✔️Supplier fulfills the order, so you don’t have to!
Setting Up and Optimizing Your Cross-Store Sales Channel
Setting up your cross-store sales channel is easiest with Carro’s Brand Partnerships. You’ll be listed in our Directory so that other brands can find your products and add them to their store.
To set up Brand Partnerships, you’ll need to install Carro and complete supplier onboarding. From there, you can wait for retailers to reach out to you and show interest in carrying your products, or you can implement strategies to grow your sales channel proactively.
Strategy #1: Reach Out to Like-Minded Brands
Reaching out to like-minded brands who can benefit from your products is the quickest way to start generating sales from your partnerships. Find brands that are already selling within your category or niche, but who are lacking in your specific products.
For example, Thousand Helmets found out that there was a readily available market for helmets with bike shops. These bicycle manufacturers did bikes best, so they were thrilled to offer helmets to their customers from a reputable supplier. Therefore, Thousand Helmets reached out to bike manufacturers that they found through the Directory and were able to start supplying them right away. They’re now selling Thousand Helmets on several bicycle websites successfully.
Strategy #2: Convert Your Wholesale & Drop-Shipping Stores into Cross-Store Sales Opportunities
Already doing wholesale or drop-shipping? Wholesale sites are an added expense to maintain and drop-shipping can involve clunky integrations that are full of inefficiencies.
Instead, Carro’s Brand Partnerships can help you accomplish the same sales on your retailer’s sites, with less paperwork and administration required. Sending an email asking if they’d like to participate in Carro’s Brand Partnerships can be a quick way to bring all your retailers under one system together.
Strategy #3: Create Co-Branding and Co-Marketing with Your Retail Partners
The best way to capitalize on the name recognition of your partners is to co-brand and co-market with your partners. If you have a retail partner that is excelling at moving your merchandise and has proven to be successful, then you should reach out to see if you can take your relationship to the next level.
You could create a gift bundle that includes both brands’ products, or you could manufacture a product exclusively for your partner. Either way, you can benefit from the public awareness surrounding both brands by letting your collaboration take center stage.
For example, Vanity Planet partnered with Glow Recipe to create a holiday gift bundle that was a smashing success. Instead of focusing on the beauty masks and facial steamer within the bundle, they focused on the brands because they knew that their customers would recognize the quality and value of these brands. More on gift bundles below!
Co-marketing can help you share audiences so that both brands benefit too. Instead of thinking of your retailers as just storefronts, you should start to think strategically about how you can both grow together through ads, email marketing, and other promotions that support each brands’ efforts.
Using Your Cross-Store Sales Channel to Grow Your Store
While the strategies above were focused primarily on your role as a supplier, retailers can also use Carro’s Brand Partnerships strategically to grow their audiences and drives sales to their site.
Brand Partnerships allows you to add products to your store, but positioning these products within your store’s infrastructure can help you gain additional benefits. Here’s a few ways to maximize the impact of your added products.
Strategy #1: Cross-Selling
We’ve found that cross-selling is the best way to increase your average order value and promote the products from partners on your site. Cross-selling using an app like BOLD can allow you to recommend related products whenever an action is taken on your site.
For example, when a customer adds a bicycle to their cart on State Bicycle’s site, they get a recommendation for helmets. These helmets are added from Thousand Helmets and have proven to be a popular item, since customers typically need a helmet to go with their new bike.
Strategy #2: Creating Gift Bundles and Sets
Gift bundles and sets have a two-fold benefit for your site. First, they are providing an all-in-one solution for your customers, and secondly, they can help you sell your own products with your partners’ products.
You can use an app to assemble your gift bundles and keep track of the skus involved with each one. Then you can offer customers a mix of your products and your partner’s products.
Vanity Planet successfully created a gift bundle for the holiday season that included their facial steamer and two products from Glow Recipe. This all-in-one spa day gift bundle was really appealing to their customers as a holiday gift and it not only drove revenue for Vanity Planet through partners products, but they were also able to move more than $20,000 in facial steamers by pairing them with other products.
Strategy #3: Expand Your Product Catalog and Test New Categories
Have you been toying with the idea of reaching new demographics or expanding into new categories? Try it out without the risk through Carro’s Brand Partnerships. You can test the appeal of products by adding them from a partner and see if your existing audiences likes these products.
Without having to purchase any inventory, you can start expanding your catalog and testing new products to see what works for your brand. You’ll then have the data you need to impact your inventory purchasing decisions. This valuable sales data is a lot more reliable than trend analyses because it presents the products directly to your audience to see how they’ll react. You can start to build your retailing strategy once you see what works for your audience.
Getting Started with Cross-Store Selling
Cross-store selling is relatively new in the ecosystem of ecommerce. Trying it out as an early adopter could give you the advantage as more stores begin to adopt this strategy. The future of ecommerce is firmly rooted in brands cooperating with each other and sharing audiences in order to drive sales and traffic.
Ecommerce trends are leaning toward marketplaces, omni-channel retail, and diversified sales channels, so Carro’s Brand Partnerships could be the game-changing tool that you need to start growing your brand and providing your customers with the products they want.
About State Bicycle Co.
State Bicycle is known for their city bicycles, performance focused fixed-gear bicycles, aluminum track style bicycles, and, most recently, geared bikes (including offroad options).
State Bicycle’s mission is to…
inspire and foster an enthusiasm for life lived on bikes. From engineering performance to style and everything we do for the cycling community and its culture, we never lose sight of why we ride–for fun. Consistently delivering that sense of fun while providing true value to our customers has kept us going and growing since 2009.
However, State Bicycle needed an easy way to start stocking accessories in their store. They wanted a new way to wholesale with their suppliers that didn’t burden them with upfront costs, excess inventory, and an impossible number of variants and skus. With each accessory, from helmets to gloves, they required variants of each size and color. It could have cost an estimated $41,000 to get the inventory that they needed!
It was overwhelming to break into these new categories, and extremely risky since State Bicycle didn’t have a proven track record with these products. To avoid this risk, they turned to Carro and Brand Partnerships to begin selling products without the risk!
State Bicycle wanted to start stocking bicycle helmets, bike gloves, and bike locks. They could have done this the old-fashioned way, with purchase orders and loads of inventory. Instead, they decided to add their new products with Carro, which saved them a ton of time and money!
With Carro, State Bicycle added products from Thousand Helmets, Handup Gloves, TiGr Lock, and Wolf Tooth Cycling. In just one click, they were able to add products to their website. Product images, descriptions, and other details were all automatically imported into their store so that they could publish these products quickly and easily.
Now, State Bicycle can sell helmets, gloves, and locks without purchasing any inventory or paying any fulfillment costs. That’s $41,000 in savings compared to the old-fashioned way of purchasing inventory upfront. Instead, customers can shop State Bicycle for everything they need, and these products from partners will be fulfilled by the partner whenever a new sale happens.
Through Partnerships, State Bicycle was able to expand their product catalog without spending a penny!
If State had stocked accessories on their own, they would have needed…
- A warehouse
- Warehouse workers
- Inventory, purchased and paid for
- Shipping services
- A line of credit to pay for the inventory
- Wholesale suppliers
- Purchase orders
- An IMS (Inventory Management Service)
Estimated Costs to Get Started: $41,000!
With Carro, State Bicycle needs…
- Carro Installed
- Suppliers picked out of the Directory
- Products added with just one click!
Their Secret Weapon: Cross-Selling!
Once State Bicycle added their partners’ products to their stores, they didn’t let them sit in some collection. They got them in front of their customers!
State Bicycle used a cross-selling app so that when a customer added a bike to their cart, the app would recommend related accessories like helmets and gloves. With this technique, State Bicycle was able to generate revenue and increase their order values, while also providing a great customer experience. These customers no longer had to explore the entire site or look at a different retailer for the rest of their purchase. Instead, accessories were right in front of them from the moment they expressed interest in buying a bike.
The Results for State Bicycle Co.
Without the risk of purchasing inventory or the upfront cost, State Bicycle was able to expand into new categories and easily add the accessories they wanted to their online store. Within the first 6 months of their partnerships, State Bicycle had generated $30,000 in revenue with their partnerships!
State Bicycle had their first order for partner’s products within two days of completing their setup.
Look at how their partner’s products sales and revenue are growing month after month!
- Handup Gloves
- Thousand Helmets
- TiGr Locks
- Wolf Tooth Cycling
within 6 months of launching their first partnership.
With Carro, brands can add products to their own store without investing anything in inventory or fulfillment. Products are seamlessly imported into the store so that you can start selling in minutes. State Bicycle was able to provide a complete buyer’s journey for their customers by providing the accessories that they needed. By partnering with helmet and bike accessories suppliers, State Bicycle was able to cross-sell to their customers with every variant, color, and size that their customers were looking for. They saved money because they didn’t have to purchase anything up front. They also saved time by allowing their partners to handle the fulfillment.
Install Carro today to start selling products from top-selling Shopify stores on your own site!
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What is Cross-Selling?
Cross-selling involves offering related products to the customer so that they add other items to their cart.
These are still individual items, not bundles, which is why it is considered a cross-sell and not an up-sell.
Cross-selling could be as simple as offering matching items based on what they already have in their cart. For example, recommending the matching earrings when a customer adds the necklace to the cart.
The easiest way to offer cross-selling is by studying your customer’s buying behavior. If your customers are likely to purchase a helmet when they purchase a bicycle, then offering helmets as a cross-sell is a smart choice with the potential for conversions.
The Difference between Up-Selling and Cross-Selling
Cross-selling involves adding more products to a customer’s order, while up-selling is replacing existing items in a cart for more expensive products.
Up-selling is about improving the items that the customer would already like to buy, so that you can charge a premium price. If you have products with variations at different prices, then up-selling could be convincing the customer to purchase the more expensive variation of that product.
For example, if you are selling watches and someone has one in their cart, you can up-sell by offering them the gold-toned watch instead of the silver, which increases the value of their purchase. Cross-selling those same watches would involve recommending related sunglasses when someone adds a watch to their cart. The up-sell replaces the watch with a more expensive watch, while the cross-sell gives customers the option to add a watch and a pair of sunglasses to their cart.
Top Shopify Apps for Cross-Selling/Up-Selling
Cross-Store Selling and Cross-Selling
Do you have the right products to make easy cross-sell offers? You’ll want to think about what solutions you can offer to your customers. If you sell bikes, how about helmets, bike locks, and gloves? If you sell jewelry, how about jewelry boxes, cleaner, or organizers?
In offering solutions for your customers, Carro can help you add products that are well-suited to their needs. Browse the directory to find products that can help you complete your customer’s buying journey.
With just one click, you can then add these products to your store. Carro will create the product in your store, importing the product description, images, and everything else you’ll need to start selling this product.
You’ll need to review the product within your Shopify dashboard, preview the look of this product with your site’s theme and styling, then publish it to your online store. Make sure that “Online Store” is selected under Sales Channels so that customers can find this product on your site!
When one of these partner products sells, your supplier will fulfill this part of the customer’s order so that you don’t have to stock any inventory or handle the shipment of these items. You can stock anything you’d like without the risk or expense of traditional stocking!
From there, you can build your cross-sell offers within a cross-sell app (see our list of recommendations below).
Choosing the Perfect Complementary Cross-Sell Items
What makes the perfect cross-sell products? When selecting the products to add to your store, you should always start with your audience. Understanding the demographics and their unique problems can help you choose products that complete their buyer’s journey and solves a problem for them.
Here’s a few things to consider when adding cross-sell products:
- Affordability – They should be products that can function as impulse buys on your site. The best cross-sells are easy to say yes to, without derailing their purchasing decision and forcing them to go back to the research phase of their decision making process.
- Similarity – The products should match the same values and feel of the existing products on your site. If your store is cruelty free or vegan, then your cross-sell items should be as well. They should feel like an extension of your existing store.
- Uniqueness – While offering staples to their purchase can be a great strategy, the alternative works as well. Offering a “unicorn” or something that they can’t find anywhere else may help customers pull the trigger with their purchase, since they haven’t seen the product anywhere else.
- Shipping – If you’re charging for shipping, your cross-sell products shouldn’t cause the shipping charges to increase too much. You may even want to offer free shipping on these cross-sell products so that customers don’t have a reason to say no or rethink their impulse buys.
Step-By-Step Setup for Using Carro and Cross-Selling
Complete your retailer setup in Carro.
Go to the Carro Directory and add products to your store with one click!
Preview these products on your store.
You can update the product description and images if you’d like, and confirm that the imported product works well with your store’s theme.
Make these new products available on your Online Store.
You can also add them to any categories so that your customers can find these products.
Set up compelling offers in your cross-sell app.
We’ve found that the best recommendations happen as soon as someone adds something to their cart. Providing related accessories or coordinating products can be an easy conversion.
Launch your cross-sell offers on your store.
Once you have active offers on your site, you’ll gain data that can help you improve your cross-sell offers for your customers.
When a customer adds something to their cart, they’ll now have a cross-sell offer to increase the size of their purchase!
Where to Recommend Your Cross-Sells
Although we recommend a cross-sell offer when a customer adds something to their cart, that’s not the only place that you can make recommendations to your customers. You should make a recommendation for products anywhere your customer could benefit from it.
There’s a fine balance between giving your customers options and overwhelming them with choices, so we recommend A/B testing your placements and the time of each cross-sell offer to make sure that your site is fully optimized.
Related Products on a Product Page
While customers are on the product page, they are still in the research phase of their decision making process. Offering related products that are very similar to the product they’re viewing can help them make a final decision about their purchase. Another option is to offer the accessories for that product in an effort to get customers to add more to their purchase.
After You Hit the Add to Cart Button
Once a customer hits the add to cart button, they have expressed definite interest in that product. Offer them the accessories to go with it, or quick impulse buys that they can purchase without thinking too much.
The goal is to offer something irresistible that is a natural extension of the item that they just added to their cart.
On the Cart Page
When a customer goes to review their cart and check out, you can increase their order value by offering related items within the cart page. A few related products could help you grow their cart’s value before they hit the checkout button.
Within the Checkout Flow
This option should be used only with thorough A/B testing. When a customer starts the checkout process, you can offer a screen with cross-sell options. However, this is the riskiest way to offer your cross-sells as customers can turn around and abandon the checkout process. Therefore, you should make sure that your cross-sells are very accurate and that the step is easy to skip or complete, so that it doesn’t deter checkout.
Setting Up Your First Cross-Sell with Bold
Learn from Carro’s Head of Partnerships Cade about how to cross-sell strategic products on your store.
On average, we’ve found that using a cross-sell app on the cart page to recommend complementary products is the best way to increase your customer’s cart value and give them a great buying experience.
To get started, you can find products that work well on your shop through Carro’s Directory. With a single click, you can add products to your store from these partners. Carro will automatically import the product images, description, and everything else you’ll need. Go to that product on your Shopify dashboard, preview it with your theme to make sure that everything looks good, then publish the product to your Online Store. Note: Online Store will need to be checked under your list of Sales Channels in order for customers to be able to find this product on your store.
With Bold Upsell (and their 14-day free trial!), you can create compelling cross-sell offers. You’ll want to add Bold Upsell from the Shopify App Store to your own store. Once added, you can find the app in the Apps list within your Shopify dashboard.
To create an offer:
- Install Bold Upsell app on your Shopify Store
- Click create an offer within the Bold app
- Name your offer at the top (this is internal)
- Select your upsell trigger – Add to cart or Before Checkout (we like Add to Cart best)
- Select Cross-Selling
- Select your partner’s products that you created using Carro
- Title your Offer (make sure this is customer-friendly)
- Save the Offer
- You’ll be able to track stats within Bold to see how your cross-sell offer is doing!
Cross-Selling Best Practices
- Think about your products as solutions. Any related product that you recommend should enhance the solution that you are offering. Cross-sells should solve a problem, such as offering a product that the customer would naturally have searched for next. For example, if you sell bicycles, customers will also be looking for bike gloves, helmets, tire repair kits, and bike locks. Offering these as cross-sell items would solve their problem before they even have a chance to think about it.
- Limit your cross-selling to the most effective methods. Although there are a lot of places where you can cross-sell your products, you should be discerning about how many methods you implement. A/B testing each location can help you pare down your options to the most effective so that your customers aren’t bombarded with cross-sell opportunities.
- Personalize your recommendations. There are a few programs that can help you make accurate recommendations using an algorithm. However, even basic cross-sell apps that recommend products they had previously viewed on your website can help you present better options to them.
Start Cross-Store Selling to Increase Average Order Value and Grow Your Revenue!
At Carro, we’ve found that cross-selling is the #1 way to increase your average order value with Carro’s Brand Partnerships. We provide the cross-sell products through our Directory, and you can optimize your store to offer the perfect products– every time!
The holiday season is fast approaching and we’re starting to form a list of the people we’ll need to buy gifts for. We’ve created this guide to provide original ideas for gift giving to all the people on your list.
If you’re using Carro’s Brand Partnerships, these are all items you can carry in your own store to capitalize on holiday sales. Look for the location of each item to find it in the Directory. That way, you can create your own holiday gift collections without any upfront inventory cost. Just reap the rewards of providing the perfect gifts for holiday shoppers!
Gifts Under $20
For an affordable gift option, try these gifts under $20. From candles to art kits, these options are sure to bring a smile to their faces!
Create holiday vibes with these decor ideas. Before the big event even happens, you’ll be in a holly jolly mood.
Gift Baskets & Bundles
Because everyone loves a good gift basket.
Gifts for Her
Treat her to something special that she can enjoy.
Gifts for Him
Let’s face it, it can be hard to find him the right gift. Here’s a collection of curated items for the adventurous guy in your life.
Novelty & Gag Gifts
Sometimes what they really need is a snarky candle.
It’s almost that time of year again… the weather is cooling, Q4 is speeding into view, and businesses are preparing for the holiday shopping blitz. In fact, it may be even crazier this year given that COVID-19 has limited shopper options and will be driving more customers to explore online rather than in person.
As you prepare for the Black Friday and Cyber Monday (BFCM) marathon, your business will need a strategy that drives revenue and results for your brand. Cross-selling with new products has become a proven strategy for driving revenue and increasing the average order value. Here’s the best way to execute this strategy on Shopify.
The Increase in Online Shopping for 2020
This steep increase in online shopping continues the trend of shoppers turning to online options that began years ago, but is getting a major boost in 2020. Consumers are gravitating toward online shopping in 2020 more than ever before.
According to the National Retail Foundation, Black Friday online sales in 2019 (pre-pandemic) surpassed brick and mortar sales, and have generally been trending upwards since 2016. The data shows that if you’re an online retailer, or working in e-commerce, there’s a good chance you’ll be working hard and driving revenue this holiday season.
However, the increase in holiday online shopping doesn’t necessarily mean an increase in sales for you. Relying on the same tactics as everyone else will simply not yield the same results that it did in years past.
So, what do you do if you want to offer your customers a competitive shopping experience but don’t want to jeopardize site functionality this close to the big day? The answer lies in turnkey solutions that can offer high impact results at an affordable cost, while also saving you setup time and effort.
The Essentials for Running Effective Promotions During Black Friday
Offer discounts that surpass your everyday promotions
Don’t offer them the same 5-10% that you offer off the first purchase on your site year round. Instead, you’ll need to dig deep into your discounts and offer something that really captures their attention and urges them forward to buy during Black Friday. You don’t want them to wonder if they can get the same kind of deals in August or March. Instead, make it good enough that they know this is a limited time promotion and only available for the holiday season.
15-20% for a holiday promotion is fairly standard, but check within your industry to see what an ideal promotional discount would be. Promotional discounts are getting bigger by the year across a number of consumer categories, so make sure you’re up-to-date and staying competitive with your peers.
Couple your discounts with well-timed up-selling and cross-selling
If you really want your discounts to have that extra push to buy, then you should pair them with up-selling and cross-selling offers.
Cross-selling and up-selling can increase your revenue, average order value, and your units per transaction while also providing an excellent customer experience because the selling seems natural and helps them to find the complete solutions that they need.
What is Up-Selling?
The best way to think of an upsell offer would be offering a customer a comparable item at a higher price point. Think of it like an upgrade. Instead of buying the $10 product, they could buy the $15 product and get additional features or value.
These types of offers are relatively flexible depending on your merchandising strategy, and can be used on key shopping pages like the product detail page and shopping cart. However, you’ll want to make sure that your offer is a simple one-to-one product swap for a similar item, rather than taking your customer through another buying process when they were already ready to add to cart.
If you are upselling a product bundle, made up of a primary product combined with additional, complementary products, this type of offer can perform well further down the conversion funnel or even in the shopping cart. Bundles are offering the same product that they already said yes to, with additional products that add more value or solve a problem.
Test out bundles at different points in the conversion funnel to see what works best with your audience.
What is Cross-Selling?
The next type of promotion is similar, conceptually, to product bundling, and is known as a cross-sell offer. You can think of this as offering complementary items to a primary item, but as individual products rather than as a bundle. An example might be something like a helmet offered as a complementary or cross-sell item to a bicycle. And like the bundle upselling tactic, where you decide to show your cross-sell offering should depend very much on the complexity of the complementary products. In general, the simpler the complementary product, the further down the conversion funnel you might be able to show the offer.
Cross-Selling with Carro and Order Bump
Carro and Order Bump make it easy to leverage products for your cross-sell and up-sell offers.
Carro allows merchants on Shopify to leverage Carro’s large (and growing) network of merchants to sell merchandise on each other’s stores. At a high level, Carro allows merchants to add products from top-selling Shopify stores to their own storefront. When a product sells, the order is automatically sent to the supplier, who then fulfills the order for the customer. Retailers don’t have to purchase any inventory and can simply do what they do best: sell.
Carro makes it easy to expand your product catalog so that you can add the complementary products needed for effective up-sells and cross-sells. You can browse a large directory of brands and products to find the products that pair perfectly with your existing best-sellers.
Once you’ve added the perfect products for your irresistible offers, then you can execute your up-selling and cross-selling strategy with Order Bump. Order Bump is a simple app built exclusively for Shopify Plus that enables merchants to sell products on the checkout page of their websites. If you’re a Shopify Plus merchant, you’re probably well aware of the limitations that Shopify has set when it comes to checkout – and for good reason. Order Bump tactfully places a simple but compelling widget in checkout that’s perfect for merchandising promotional products as a last-minute offer for shoppers. And the app doesn’t just stop there, it also gives merchants the ability to create conditional rules or relationships that will determine which promotional products to show based on what customers have in their shopping carts. This way, you can always ensure that you’re showing customers relevant product offers that don’t feel like random advertisements. In fact, studies have shown that customers value shopping experiences that feel ‘personalized’ to their behaviors and needs, and Order Bump gives you the power to do just that.
With these two powerful apps, you can complete your setup with minimal effort and begin creating promotional offers for your customers to boost your holiday sales. So get started today by checking out Carro – a new platform that expands your product catalog and sales reach, and Order Bump – the only Shopify app that lets you sell products in checkout.
Want to make money with your Instagram?
There are so many ways to monetize your Instagram profile, regardless of how many followers you have. In this guide, learn about the different options you have, including which options are best for your unique audience.
We all know the dream: Build your following, turn your Instagram hobby into a money-making enterprise, and quit your day job to sip mimosas on an exotic beach somewhere. Plenty of influencers and brands are touting the latest “hacks” to achieve this success with get-rich quick schemes and overnight methods. However, very few influencers will tell you that it’s already
possible to make money on Instagram successfully and scale up. There’s no such thing as an overnight success, but there are steps you can take right now to be ready and start building. While only a handful of those who attempt it make full-time income from their social media platforms, it is possible to monetize your Instagram and start making money today.
Download the Guide
Fill out the form below to download your free guide to making money on Instagram.
Working with a brand partner can help you both get ahead with your holiday promotions.
Picture this idyllic setting: You’re planning out your holiday promotions. It’s still summer outside, but you’re already deep into the snowy winter wonderland of Black Friday promotions and Happy Holiday Sales. Let’s just say, you’re impressed that you’ve started this early.
You plan out each deadline, each task, each creative asset that needs to fall in place like a series of dominoes in order for your holiday season to go off without a hitch. You’re feeling a little overwhelmed, but it’s doable… if you start right now.
Well, you struggle through the week’s work pile and didn’t quite make it to holiday tasks. Same goes for next week. Pretty soon, that perfect plan is unraveling and you’re struggling to keep up with the clear set of deadlines you established back in July. Where has the time gone? How are you going to manage all the big plans you had? How are you going to get it all done? What if Q4 doesn’t work out like you need it to?
Wow, that devolved into chaos quickly. But you started in July!
Wouldn’t it be great if it wasn’t all on your shoulders to get the results you crave? Co-marketing and co-branding during the holidays can help you increase brand awareness, sell more, and reach your holiday sales goals.
Working with a brand partner can help you both get ahead with your holiday promotions because you’re sharing audiences, sharing the work, and building each other’s sales through co-marketing.
This holiday season, save yourself time and effort by working with a partner so that you can both benefit from the other’s hard work.
In this guide…
- Work with brands to share your audiences and increase the effectiveness of your holiday marketing campaigns.
- Organize your store to funnel people through holiday purchasing.
- Add the right products to your store to easily fill the needs of your holiday shoppers.
- Streamline your holiday efforts so that you get maximum impact.
It can be hard to trust your brand’s identity and look to another creator…
As a Brand Manager, trusting an influencer can be… hard. We love their content, we are excited about the collaboration, but it can still be hard to trust your brand’s identity and look to another creator. We wait in apprehension to see the final product of this collaboration and most of the time it hits the mark (but sometimes it doesn’t).
For the holidays, we’re all husting to churn out content at a seemingly impossible rate, and that can mean turning to influencers to help create content and build buzz in time for holiday shoppers. However, Q4 doesn’t have to be a nightmare. Instead, creating a unified holiday aesthetic could be as easy as picking the right influencers and creating a branded holiday guide for influencers to work with.
In the guide…
- Saving time and effort by creating a unified holiday aesthetic for all of your holiday marketing materials.
- Selecting the right influencers and organizing your holiday influencer marketing.
- Organizing a mood board and creative assets to establish your holiday aesthetic.
- Creating a guide for your influencer team, so that they can create content that works with your other marketing materials.
With the increasing use of social networks, becoming an influencer has become a popular career option. Companies are interested in influencers because they can reach big audiences.
Most companies build strong relationships with influencers to enhance their digital marketing strategies. Influencers often use digital channels to communicate with others.
Having a website is an excellent way to have a digital presence. Web browsers can be used in almost any device, from smartphones to smart refrigerators. Influencers have been using websites, so they reach bigger audiences.
Websites are fantastic for digital marketing. Influencers can capture companies’ attention when they have a website. In the same way, it’s important to say that HTML is one of the most used programming languages by web developers.
Given these points, here are reasons influencers should consider learning basic HTML for their own website.
Understanding Web Fundamentals
Learning how the web works allows you to build much better websites. In fact, it will not only help you during the building process but will also help you understand what users want. You can’t build user-friendly sites if you don’t know how they work.
Generally speaking, web fundamentals are vital for influencers. For that reason, learning the basics will prepare for coming challenges.
Creating WordPress Websites
Nowadays, over 30% of all websites are powered by WordPress. It’s no surprise that employers are looking for WordPress Developers to build their websites. WordPress allows developers to create visually appealing and sophisticated sites.
Influencers will be able to attract more users and incorporate them into their audience. WordPress is easy to learn and uses HTML and CSS to run. Because it is browser-based, you can manage your website from any computer.
Another crucial thing to point out is the love of search engines for WordPress sites. If your site is built using WordPress, users can find it more easily when searching on the web. Additionally, WordPress allows developers to tag each page, post and image. As a result, you’ll have an optimized site for search engines, and probably you won’t need an SEO expert.
In the beginning, WordPress was created as a blogging platform. For that reason, blogging features are easy to integrate. Their built-in features not only help you enhance your website but also make your site more interactive.
Honing Digital Marketing Skills
As influencers play a key role in digital marketing, improving your skills is something you must do. Learning HTML will help you create better strategies for digital marketing and e-commerce. Influencers can indeed reach huge audiences, but it won’t be effective if their advertising doesn’t meet customers’ expectations.
Also, using HTML in your website can help you improve the experience your site provides. It’s important to remember that nowadays people are concerned about their experience. With this in mind, you’ll probably need to learn UX/UI design skills as well. As long as your site is well built, you will keep generating traffic.
Improving Website Performance
HTML is lightweight; it’s great for improving the performance of your website. Fast-loading pages make a difference on the web because people don’t like to wait.
The better your website performs, the better the user experience. In addition, having a smooth website attracts major companies. In other words, you will be able to build relationships with recognized organizations in the market. For example, companies like Nike, Adidas and Samsung use influencers to increase their sales and attract customers.
As you can see, learning HTML skills will help you manage and build a remarkable website. This will make reaching bigger audiences much easier. In addition, dealing with blogging can be time-consuming, so using WordPress to design your website is the right choice.
Artur Meyster is the CTO of Career Karma (YC W19), an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.