Like most startups, Carro’s path to Collaborative Commerce was unconventional. Carro launched on the Shopify App Store with a focus on Influencer Partnerships, making it easy for brands to discover which influencers already loved their products and build long-term relationships with them. Carro saw a ton of adoption from brands and solidified their presence in the Shopify ecosystem. When COVID-19 hit, Carro looked hard look at their product roadmap and asked themselves how they could help brands weather the tough times ahead, and thus, cross-store selling was born.

“Ultimately, we want to help our brands get new traffic, sales, and customers. Sometimes that involves relationships with influencers, and recently, relationships with other brands. We’ve found that with the right matches, one plus one can equal eleven when it comes to brand partnerships, and we love enabling that type of collaboration across all industries.”
– David Perry, CEO of Carro.