2% Takeaway: How Feastables Drove 2,000,000 Clicks With One Email - E005

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Joseph Siegel, Director of Retention & Growth at the Mr. Beast brand, Feastables, takes the spotlight in this episode of 2% The Podcast and shares with us the tactics and strategies that have propelled Feastables to become one of the most successful  brands worldwide.

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Throughout the episode, Joseph shares practical insights and a wealth of knowledge on optimizing email rates and driving engagement. He provides a tactical perspective on the retention framework employed by Feastables, offering us a unique opportunity to learn from his experience as a seasoned professional in the field.

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This episode is a testament to the power of innovative email marketing - a masterclass in driving engagement, increasing click rates, and ultimately, skyrocketing sales. 

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You should listen to this episode if you:

• Want to improve your email rates and drive higher engagement in your email marketing campaigns.
• Are interested in exploring innovative strategies such as gamification and interactive experiences in emails.
• Are looking to evaluate and optimize the performance of your email campaigns.
• Are interested in engaging customers through Instagram campaigns and leveraging social media in your email strategy.
• Want to gain insights on customer understanding, testing strategies, and the post-click journey to improve conversion rates.
• Are interested in website optimization, action, and conversion in the context of email marketing.
• Want to learn about email design best practices, the role of designers, and the importance of innovation and creativity in your marketing approach.

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Some of our hand-picked takeaways:

Interactive Email Experiences Increase Audience Engagement

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The key to capturing the attention of your audience lies in transforming emails from static messages to interactive experiences. By incorporating elements such as games, quizzes, or surveys, you not only invite your audience to participate actively but also foster a sense of two-way engagement, leading to higher click rates and increased brand interaction.

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One example Joseph shares is how Feastables used Spellbound’s AMP technology to creative interactive email campaigns that encouraged customers to click. One campaign they sent generated over 2,000,000 clicks proving that their audience wants to be engaging on email with Feastables

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A Streamlined Post-Click Journey Boosts Conversions

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The effectiveness of your emails extends beyond the initial click. By carefully crafting a seamless, user-friendly experience post-click and aligning the landing page with the email's intent, you can guide recipients smoothly towards the desired action. This strategy can enhance the overall user experience and remove potential barriers, resulting in improved conversion rates.

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Joseph shares how the click is nothing without an optimized journey that generates action on the side of the recipient.

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Data-Driven Testing Reveals Key Email Success Factors

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Data is a powerful tool in determining what works best for your email campaigns. By experimenting with various elements such as subject lines, content variations, visuals, and call-to-action designs, and tracking their performance, you can uncover the factors that contribute to the success of your emails. This will allow you to refine your strategies for better audience engagement and conversion rates.

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Feastables is also moving beyond just data by testing various channels for things like Winback campaigns with email, SMS, push (mobile apps), and even direct mail with PostPilot. Feastables is finding direct mail campaigns are generating the highest ROI.

Collaboration and Feedback Drive Email Marketing Excellence

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In the pursuit of email marketing excellence, fostering an environment of collaboration and feedback can yield significant results. By breaking down departmental silos and promoting cross-departmental communication, diverse perspectives and expertise can be leveraged. Regularly sharing insights, learnings, and feedback can also help align strategies and inspire continuous improvement in your email marketing efforts.

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Joseph shares how cross departmental collaboration with his Feastables peers, like Jess Cervellon (VP of CX), is allowing them to act quickly on insights and also enhance their retention channel engagement.

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Balancing Simplicity and Innovation is Key in Email Design

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Striking the right balance between simplicity and innovation in your email design can create compelling and memorable email experiences for your audience. While maintaining clear and concise communication is essential, exploring creative design elements and techniques within the bounds of your brand's identity can help your emails stand out and keep your audience engaged.

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Personalized Email Experiences Foster Deeper Connections

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In the age of information overload, personalization can be a powerful strategy to connect deeply with your audience. By leveraging customer insights and data to deliver tailored content and offers, you provide experiences that resonate with individual recipients. This approach strengthens relationships, fosters customer loyalty, and drives higher engagement and conversions.

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Designers Play a Vital Role in Email Marketing Success

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The role of designers in email marketing is crucial for creating visually appealing and impactful campaigns. They bring expertise in design principles, aesthetics, and user experience, ensuring that emails not only capture attention but also effectively convey the brand's message. Collaboration with designers empowers marketers to deliver visually engaging and memorable email experiences that drive higher engagement and conversions.

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Are you ready to take your email marketing to the next level?

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Joseph Siegel's episode, centered around boosting email engagement, is brimming with invaluable insights and strategies poised to revolutionize your email campaigns. He pulls back the curtain to reveal the ingenious tactics that have rocketed Feastables to the pinnacle of its industry.

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By integrating just a handful of the strategies discussed in this episode, you can foster deeper connections with your audience and make a lasting impression in their inbox.

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Dive into this game-changing chat with Joseph Siegel. Click below, press play, and let's start crushing those email campaigns today!

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