BlendJet: 80% AOV increase with strategic partnerships

The Challenge

With millions of customers in 195 countries, BlendJet is the fastest growing blender brand in the world. BlendJet created the original portable blender and has created an entirely new category that’s taking over the blender market. Over 1 billion people have watched BlendJet videos on Facebook and Instagram.

The team at Blendjet was looking to increase Lifetime value while decreasing time between purchase for a product that customers might only buy once. They were already masters at creating content recommendations for healthy ingredients to use with their blend so it occured to them, would it be possible to directly sell those products in their store? Even better, could you put those products on a subscription?

Founder and CEO of Blendjet, Ryan Pamplin, had wanted to make a curated marketplace of ingredients but the technical and business challenges seemed hard to overcome. 

The Solution

Enter Carro. Working with other technology partners including Nacelle for the front-end and Recharge to manage subscriptions, the team at Blendjet was able to easily create not only a world-class marketplace of healthy ingredients for their customers, but was able to create a recurring revenue stream through ingredient subscriptions. This was all without carrying inventory, increasing warehouse space or the cost of sourcing the products directly.

"Take my word for it, if you install Carro, you are going to see what I’ve seen. Which is a dramatic increase to average order value, especially on orders that contain Carro products, which for us is over 80% increase to AOV. "- Ryan Pamplin, Founder & CEO of Blendjet

Get your Shopify store up and running with Carro today!

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