Introducing New SKUs to Improve Customer Retention in Ecommerce Stores

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As an ecommerce business, one key goal is to retain customers and keep them returning for more. To do this, businesses need to regularly introduce new SKUs that will pique the interest of their customers and make them feel engaged and valued. In this blog post, we'll explore how introducing new SKUs can help ecommerce stores improve customer retention and loyalty. 

How Introducing New SKUs Enhances Customer Retention

Introducing new SKUs into an ecommerce store helps maintain consumer interest and engagement, ultimately enhancing customer loyalty over time. Consumers are always looking for something new, so when an online retailer introduces a fresh item or product range, it can create excitement, leading to increased sales volume. 

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Furthermore, adding new products also allows retailers to target different consumer demographics who may have not been interested in previous products. 

Developing Strategies for Introducing New Stock 

Introducing new stock is not something that should be done haphazardly; instead, there needs to be a well-thought-out strategy involved to ensure maximum success. A few strategies retailers can consider when developing their approach include: 

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• Researching customer profiles and preferences beforehand so they know what type of product will most likely appeal to them; 
• Understanding current trends in the industry so they can stay up-to-date on what's hot; 
• Working with suppliers or designers who specialize in creating innovative items; 
• Taking advantage of stock clearance sales or discounts; 
• Leveraging machine learning algorithms can provide valuable insights into customer behaviors and preferences even before launching any additional stock. 

Making sure Customers are Aware of New Items 

When introducing new SKUs into an ecommerce store, it's essential to ensure that customers are aware of them. One way to do this is through email and SMS campaigns featuring promotions on the newest items available. 

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Additionally, retailers should consider using banners on their homepage and social media platforms such as Instagram or Facebook to showcase newly introduced SKUs. This marketing activity can drive traffic directly from these outlets and build brand awareness among loyal and potential customers. 

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Leverage Customer Insights to Introduce New Products 

To further optimize growth and ensure they're introducing products their customers will be interested in buying, retailers should leverage customer insights gathered through feedback surveys or questionnaires sent out via email or SMS. 

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Through analyzing customer data such as purchase histories, current demographic trends, and preferences, businesses can gain valuable insight into what kind of products they should release to keep their customers interested in the long term. 

Analyze Competitor Strategies 

Businesses should also consider researching competitor strategies when deciding what kind of new SKUs they should introduce into their stores to stay competitive. Analyzing competitors' product ranges allows retailers to gain insights into what types of items consumers may seek from rival stores, which could provide ideas for how best to fill any gaps with unique offerings from their store(s). 

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Ultimately, introducing new SKUs is an excellent way for ecommerce stores to improve customer retention by giving shoppers something fresh which will keep them engaged over time. By leveraging customer insights and researching competitor strategies, businesses can ensure that they are providing customers with precisely what they want from an online shopping experience while also remaining competitive within the marketplace – ultimately helping them stand out from the crowd while increasing sales volumes at the same time!

The Importance of Maintaining Quality 

When introducing new SKUs into an ecommerce store, quality should always remain a top priority. Customers want assurance that any product they purchase from you will meet their expectations both in terms of performance and durability. 

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Therefore, you must ensure that all items offered are made with high-quality materials that meet safety standards so shoppers feel confident about purchasing from your business. Additionally, maintaining good relationships with suppliers helps guarantee that any purchased products are authentic and up-to-date – this is especially important if you're offering limited edition releases or pieces no longer available elsewhere – a great way to stand out from competitors!  

How Cross-Store Selling makes it easy to introduce new SKUs

Want to know the open secret to growing your Shopify store? It’s Cross-Store Selling. With Cross-Store Selling, your brand can sell products from other stores and vice versa.

Sell your products on other brands’ websites

With Carro, we have a directory of the biggest brands for you to partner with. This means they’ll sell and market your products to their customers. But if you can’t decide which brands are the best fit, we have a tailored recommendation service where we introduce you to brands so you can begin working together.

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The best part is you don’t have to pay for products like you would with traditional wholesaling. This allows you to choose different SKUs to see what complements your existing product catalog.

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"Take my word for it, if you install Carro, you are going to see what I’ve seen. Which is a dramatic increase to average order value, especially on orders that contain Carro products, which for us is over 80% increase to AOV." 

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Ryan Pamplin, Founder & CEO of Blendjet

Virtual inventory makes fulfillment easy

Brand partnerships are not like wholesaling. With Carro, you don’t have to buy products from your partners. Instead, orders are automatically sent to your partner brands so they can handle fulfillment themselves. 

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“Before we joined Carro, we had put our company on the market. We thought we needed capital to expand our traditional wholesaling. Now, we’re able to meet our goals without having any cash come out of pocket. We’re tripling and quadrupling the numbers of units that we move because we have access to so much more inventory.”

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Amy Richardson-Golia, June & January

Find new bundling & upsell opportunities to increase AOV

Perhaps the most exciting reason to leverage Cross-Store Selling is that it’s the best way to grow your Shopify store in the long run. By working collaboratively with other brands, your brand will set itself up for success. Your Shopify store will become THE destination for your niche. 

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One of the best reasons to shop on Amazon is convenience. Being able to buy everything you need in one place is a powerful motivator. Wouldn’t you love it if your Shopify store was the go-to place for your customers’ needs?

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"In addition to a nice contribution to the bottom line, it was also one of the most highly-engaged social posts for the year." 

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David Krimper, Director of Shopify, Manduka

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To learn more about how Carro can help your Shopify store grow, check us out on the Shopify App Store.

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