Is it worth investing in videos for Shopify stores?

Videos are an underutilized but powerful marketing tool for any Shopify store. You may be wondering if it's worth it to invest in video content for your Shopify store. After all, creating videos takes time, effort, and money. But the fact is that video can be a powerful tool for driving traffic and boosting sales. 

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Here's a look at some ways video can help you achieve your growth goals.

What is video marketing?

Video marketing uses videos to promote and market products or services. It is an effective way to reach a large audience with a message that is both engaging and visually appealing. When done correctly, video marketing can be an extremely powerful tool for promoting your brand or increasing awareness of your product. 

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There are several different ways to use video marketing, from creating informative videos about your product to using customer testimonials to show the potential of your service. Whatever approach you take, video marketing can be an extremely effective way to reach out to potential customers and promote your business.

The benefits of using videos on Shopify stores

Videos on Shopify stores can be a great way to engage customers and improve conversions. Studies have shown that video content is more likely to be shared than other types of content, and that video viewers are more likely to purchase after watching a video. 

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Videos can also be used to give customers a tour of your store, highlight featured products, or provide demonstrations. In addition, videos can help you rank higher in search results, as Google prefers sites that feature video content. Overall, videos on your Shopify store can be a great way to engage customers, improve conversions, and boost your search engine ranking.

Increase traffic to your store

Including videos in your marketing mix can help boost traffic to your Shopify store. This is because people are more likely to watch a video than read a text-based article, especially if they're short on time. So, to reach more people and get them interested in what you're selling, start incorporating videos into your marketing strategy.

Enhance your SEO efforts. 

In addition to helping you reach more people, videos can also help you improve your search engine optimization (SEO). This is because Google and other search engines favor websites that contain videos over those that don't. This means that by including videos on your Shopify site, you're more likely to rank higher in search results, which can ultimately lead to more traffic and sales.

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Boost conversion rates. 

Once people land on your Shopify site, you want to make sure they take action—whether that's subscribing to your email list, signing up for a free trial, or making a purchase. And one of the best ways to encourage people to take action is by using video. 

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Studies have shown that adding video to a landing page can increase conversion rates by as much as 80%. So, if you're looking for a way to increase conversions,adding video should be at the top of your list. 

How to create videos for your Shopify store

As a Shopify store owner, you know that video is a powerful marketing tool. Videos can help you showcase your products, build brand awareness, and drive traffic to your store. But creating quality videos can be challenging, especially if you're not a professional filmmaker.

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Here are some tips for creating videos for your Shopify store:

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1. Keep it short and sweet. No one wants to watch a long, drawn-out video. Keep your videos under two minutes for the best results.

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2. Highlight your products. Make sure your products are the star of the show in your videos. Use creative angles and close-ups to show off your products in their best light.

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3. Use engaging visuals and audio. In addition to product shots, include visuals that will engage viewers, like branded graphics or footage of people using your products. And don't forget about audio! Make sure your videos have quality sound for the best results.

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4. Promote your videos on social media. Once you've created your videos, make sure to promote them on social media for maximum reach. Share them on your Facebook page, Twitter account, and Instagram feed to get started.

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By following these tips, you can create high-quality videos that will help promote your Shopify store and drive sales.

The Key KPIs For Success With Video Marketing On Shopify

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Conversions are, of course, the primary metric by which the success of a video marketing campaign on Shopify should be judged. A high conversion rate indicates that viewers are finding your video content relevant and engaging, and that they are taking the desired action (making a purchase, signing up for a newsletter, etc.). 

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If your conversion rate is low, it may be indicative of a number of issues, such as poor targeting, irrelevant or unengaging content, or technical problems with the video itself. In order to maximize conversions, it is important to track not only the overall conversion rate but also the conversion rate for each individual video. 

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This will help you to identify which videos are performing well and which need to be tweaked or replaced.

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In addition to conversions, another important metric to track is watch rate. This refers to the percentage of people who start watching your video and then continue watching until the end. A high watch rate indicates that viewers are finding your video interesting and engaging enough to stick with it until the end. 

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Once again, if your watch rate is low it may be indicative of problems with your video content or targeting. In order to boost your watch rate, make sure that your videos are relevant and engaging from beginning to end. Also, consider adding an incentive for people to finish watching, such as a discount code or free shipping offers.

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Finally, another key metric to track is added time on site. This refers to the amount of time that viewers spend on your site after watching one of your videos. If people are spending a lot of time on your site after watching your videos, it indicates that they find your site valuable and worth exploring further. 

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On the other hand, if they leave immediately after watching, it may be an indication that they did not find what they were looking for or that they found your site difficult to navigate. In order to keep people on your site longer after watching one of your videos, make sure that you have clear calls to action and easy-to-use navigation. 

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You should also consider adding related products or services underneath each video so that people can easily find what they are looking for. By tracking these three key metrics - conversions, watch rate and added time on site - you will get a clear idea of how successful your video marketing campaign on Shopify is and what areas need improvement.

How to promote videos about your products for your Shopify store 

There are a number of ways to promote videos about your products on your Shopify store. One way is to add a video player to your product pages. This will allow customers to watch videos directly on your site, and can be a great way to showcase your products in action. You can also embed videos on your blog or social media channels, or create a dedicated YouTube channel for your business. 

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Whichever approach you take, make sure that you include relevant keywords and descriptions to help potential customers find your videos. With a little effort, you can ensure that your videos are seen by the people who are most likely to be interested in your products.

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Another option is to send videos via email and SMS to your customers. For example, if you’re a beauty brand, you can send customers links to your videos showing how to use certain products after the order has been delivered.

How Cross-Store Selling grows your Shopify store

Want to know the open secret to growing your Shopify store? It’s Cross-Store Selling. With Cross-Store Selling, your brand can sell products from other stores and vice versa.

Sell your products on other brands’ websites

With Carro, we have a directory of the biggest brands for you to partner with. This means they’ll sell and market your products to their customers. But if you can’t decide which brands are the best fit, we have a tailored recommendation service where we introduce you to brands so you can begin working together.

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The best part is you don’t have to pay for products like you would with traditional wholesaling. This allows you to choose different SKUs to see what complements your existing product catalog.

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"Take my word for it, if you install Carro, you are going to see what I’ve seen. Which is a dramatic increase to average order value, especially on orders that contain Carro products, which for us is over 80% increase to AOV." 

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Ryan Pamplin, Founder & CEO of Blendjet

Virtual inventory makes fulfillment easy

Brand partnerships are not like wholesaling. With Carro, you don’t have to buy products from your partners. Instead, orders are automatically sent to your partner brands so they can handle fulfillment themselves. 

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“Before we joined Carro, we had put our company on the market. We thought we needed capital to expand our traditional wholesaling. Now, we’re able to meet our goals without having any cash come out of pocket. We’re tripling and quadrupling the numbers of units that we move because we have access to so much more inventory.”

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Amy Richardson-Golia, June & January

Find new bundling & upsell opportunities to increase AOV

Perhaps the most exciting reason to leverage Cross-Store Selling is that it’s the best way to grow your Shopify store in the long run. By working collaboratively with other brands, your brand will set itself up for success. Your Shopify store will become THE destination for your niche. 

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One of the best reasons to shop on Amazon is convenience. Being able to buy everything you need in one place is a powerful motivator. Wouldn’t you love it if your Shopify store was the go-to place for your customers’ needs?

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"In addition to a nice contribution to the bottom line, it was also one of the most highly-engaged social posts for the year." 

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David Krimper, Director of Shopify, Manduka

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To learn more about how Carro can help your Shopify store grow, check us out on the Shopify App Store.

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