Klaviyo x Carro: Unlocking Post-Purchase Cross-Sell Emails

by Ecommerce, Email Marketing, Marketing

Cross-selling is an eCommerce strategy that increases all the important eCom metrics. You know, the ones like LTV and revenue. BUT, what about applying cross-selling strategies to the email marketing experience? We believe the merchandising potential via email marketing can be just as impactful as the web experience. So, today we’re gonna talk about harnessing the power of the post-purchase cross-sell email and how to do that. 

Product Relevancy Matters

The beauty of a platform like Klaviyo is that it allows you to include dynamic product feeds into emails. This is important because when merchandising anything (website or email) the key is to offer the customer a relevant, up-to-date product at the right time and in the right place. For example, when you’re cross-selling in an email, the real estate is limited, so you can really only make a few offers before the users’ attention is gone. Klaviyo’s dynamic feeds allow you to make sure things like sold-out products (or the product they just purchased) aren’t offered in the feed. And, even more importantly, they allow you to dynamically show the user products that they were interacting within their last session. 

Need some help setting up those cross-sell flows? Check out this article from our friends at Klaviyo.

Pro Tip: Looking for more complementary products to cross-sell? Try Carro Brand Partnerships and add limitless virtual wholesale inventory – risk-free!

Get The Timing Right

Like some people say, “timing is everything”. And, they’re not wrong – especially when it comes to email send times and delays. For example, if your customer just purchased ground matcha for the first time, you might want to consider sending them a cross-sell email with tools (or ingredients) that help them make the best matcha ever! Sending this cross-sell email within a few days of their initial order is ideal so that their first experience making the matcha is great. We suggest offering free shipping on this cross-sell order so that they more likely take you up on the offer. Additionally, accompanying the email with how-to’s or video tutorials that include all the products your cross-selling will help drive the sale through content. 

post purchase email with free shipping offer

UGC is King

What better way to sell a complementary product than to show others enjoying their complementary products together? UGC is really powerful for social proof and bringing the product(s) down to reality for the customer. We suggest doing this through creative images that your customers have taken as well as supplementing with written reviews. 

As all merchandising goes, whether it’s on the eCommerce store or in an email, it’s important to offer the right product at the right time to the right customer. With product relevancy, good timing, and UGC on your side (plus a few A/B tests) you’ll be on your way to a successful post-purchase cross-sell email.

How To Use Carro With Klaviyo Cross-Sell Emails

 

Related Posts

Carro Holiday Gift Guide: Cruelty-Free Products

Carro Holiday Gift Guide: Cruelty-Free Products

Say hello to the first of many gift guides this holiday season! This curated collection of products are 100% cruelty-free and can be found in the Carro Brand Partnership Directory. We're proud to present these beautiful products that are the perfect addition to your...

read more
Building a DTC Brand: Q+A with CEO & Founder of JOI

Building a DTC Brand: Q+A with CEO & Founder of JOI

We sat down (virtually) with the Founder and CEO of JOI, Hector Ian Gutierrez to discuss his journey in building a DTC brand. JOI was born from the shared goal of creating high-quality, delicious, and environment-conscious plant-based milk that’s far superior to the...

read more
Direct To Consumer (D2C) Marketing Guide 2022

Direct To Consumer (D2C) Marketing Guide 2022

What do you envision when you see or hear the term “D2C Marketing”? For most of us, it’s brands like Outdoor Voices, Glossier, Everlane, Casper, Dollar Shave Club, All Birds, and Warby Parker. But what do all of these brands’ marketing have in common? The convoluted...

read more
Carro Ecommerce Merchandising Guide

Carro Ecommerce Merchandising Guide

Now that you have the right tech in place, it’s important to consider, and build a strategy around a key element in the success of using Carro: Merchandising. Your eCommerce merchandising strategy depends on the type of merchant that you are, what your goals are, and...

read more