Resources for Small Businesses During COVID-19

by Social Media Marketing

Last updated: April 6, 2020

Small business are hit hard by the Covid-19 safety measures and mandatory closures. In this current situation, there are a number of resources available to small businesses to help them through, so that they can continue to provide employment and economic stability to their communities. 

We’ve created a list of resources, as well as 4 steps you should take for your brand, so that we can support your brand during this difficult time. 

Resources

4 Steps for Your Small Business

This current crisis is uncharted territory for most businesses. Here are a few ways to keep the ball rolling as consumers stay home and wait out coronavirus. 

1- Stay Informed

The situation changes quickly and you’ll want up-to-date, accurate information to make the best decisions for your business. To hear it straight from the source, we recommend these websites: 

CDC.gov

WHO.int

2- Stay in Touch

Your customers want to hear from you. As with all communications, it’s important to provide timely and entertaining updates about your brand. 

Email

An effective way to communicate updates about your brand is through an email. Always ask yourself: Would I want to receive this email? 

Make sure that you aren’t just hopping on the coronavirus bandwagon, and that you are instead formulating a message that reflects your brand’s values, effectively communicates any changes to your brand during this time, and displays a clear value for the reader. 

Social Media

Social media can help you provide necessary information and plenty of entertainment value to your audience. With consumers now stuck at home, social media usage is up and people are interested in seeing new content on social media. 

Your brand should scale up your communications through social media to meet this demand. In addition to providing entertaining content, you can also provide timely updates, like the dates and times of online sales/promotions, or your updated hours of operation. If your hours have changed because of remote/at home work, then you’ll want to update these on your brand’s Facebook page. 

3- Start Online Events

You may have already started shifting to digital marketing events. For those who haven’t, there’s never been a better time to start. There are plenty of platforms to start using to replace the in-person events that are no longer possible. Formulation a digital game plan can help you keep in contact with your customers and provide real, genuine content. 

Facebook & Instagram Live

Facebook Live can be a place for Q&A’s, giveaways & contests, or even heartfelt updates from your senior management team. Facebook Live allows customers to see behind the curtain of your brand and get to know you. 

It can also be a place to showcase your influencer teams. Have your influencers do a “take over” of your Facebook Live and hold an event so that consumers can get to know their favorite influencers while they get to know your products. 

Webinars through Zoom & Google Hangouts

Zoom and Google Hangouts provide a digital way for you to connect, just like you would in person. Webinars can be a great place to nurture your audience and provide answers that they’ll need to complete the buyer’s journey. 

Webinars also provide a powerful tool for capturing new leads. If you have consumers RSVP before the event, you’ll be able to follow up with them via the email address that they used to register. 

YouTube videos

If you’re not quite ready for the live broadcasts, then YouTube videos are a way for you to record and present what you would normally do in person. Videos also provides a creative library that you can share on other platforms to encourage conversions. 

4- Start Your Customer Service Plan

There are many shipping delays, supplier hiccups, and other debacles happening for many businesses right now. Your customers know this is happening, but still expect clear communications about their orders and your brand. 

To help meet this communication need, consider automations that can save your customer service team hours of time. Set up instant replies on Facebook Messenger so that commonly asked questions are addressed while they wait for an official reply from your customer service team. 

To save even more time, customer service templates should be drafted for common situations, like shipping and supply chain delays. This can help your team create a response in seconds. 

You should also post information about the coronavirus and how it has affected your brand on the homepage of your website, so that customers know before purchasing to expect delays or modifications to their order’s fulfillment. Common questions during this time are: Can I cancel my order? Are there shipping delays? Do I need to sign for the package, or can I have a shipping method without social contact? Is it safe to open my package? 

All these questions should be addressed at convenient times during the order process, such as in the order confirmation, or on the order confirmation page.  

 

Related Posts

Direct To Consumer (D2C) Marketing Guide 2022

Direct To Consumer (D2C) Marketing Guide 2022

What do you envision when you see or hear the term “D2C Marketing”? For most of us, it’s brands like Outdoor Voices, Glossier, Everlane, Casper, Dollar Shave Club, All Birds, and Warby Parker. But what do all of these brands’ marketing have in common? The convoluted...

read more
How to Write Captions that Convert On Your Instagram Blog

How to Write Captions that Convert On Your Instagram Blog

Has this ever been you? You have a perfectly edited photo ready to share with your dedicated audience on Instagram, but then you get stuck on the caption. This is a very common occurrence in the world of Instagram marketing. And, while some people focus on writing a...

read more
How to Keep Your Affiliate Network Active and Hustling

How to Keep Your Affiliate Network Active and Hustling

Guest Post from Refersion Once your affiliate network is up and running, remaining profitable is a matter of vigilance. Keeping an eye out for any pitfalls, potential fraud, and network crashes are all critical. But by far, the most influential aspect of your...

read more
Top 10 Ways to Grow Your Facebook Followers

Top 10 Ways to Grow Your Facebook Followers

Facebook is still the bedrock of most social media strategies. A healthy and growing following on Facebook can help you build winning retargeting ads, get your content seen by more people, and build brand recognition.  There are many ways to grow your following on...

read more
How Paywalls are Affecting Influencer Marketing

How Paywalls are Affecting Influencer Marketing

Have you ever seen a paywall on a website? You may not have known it was a paywall at the time, but odds are, you’ve seen one before. Paywalls are especially common on media websites, like The New York Times or Vogue, where they hide their articles until you have...

read more