Have you ever stumbled on a good website and thought “I wonder how they’re doing that?”
We’re sharing how the experts are powering their Shopify stores. For this article, we’re looking at the different ways to strengthen and deploy your email marketing, so that you can boost your revenue, automate your workflows, and capture qualified email leads.
“I love the automation workflows (saves me so much time!) and I find it to be one of the more user-friendly services out there.” ~Coleman Rudemuzik, https://rudemuzik.com
“I use Omnisend to manage all of my email marketing and tracking my subscribers for my company the SeCa Hose Holder. I love the simplicity of the platform for creating my newsletter signup and the newsletter itself. The free option works great for the level I am at right now, but would definitely upgrade to the paid version when the time comes.” ~Seth Samuelson, SeCa Hose Holder
“Omnisend is a powerful omnichannel marketing automation platform built for high-growth ecommerce businesses. With advanced automation workflows, customer segmentation features, and a multitude of channels to reach the customer (via email, SMS, push notifications, and more), Omnisend enables marketers to drive sales at scale while building lasting customer relationships.
Omnisend is a top-rated app in the Shopify App Store and is listed in G2Crowd’s selection of the Top 50 Products for Marketers 2019.” ~Greg Zakowicz, Omnisend
“We migrated to Klaviyo about one year ago, transitioning over from Mailchimp. Since that time, both our revenue and our email list growth has doubled. We are now segmenting and personalizing emails better than ever. In addition, we have a dedicated success manager who can be reached through a shared Slack channel, making the tool extremely easy to work with. We are now able to leverage the segments built into Klaviyo and use it for SMS marketing and FB advertising. In 2020 and beyond, a huge initiative tech-wise is to better optimize each marketing channel to hit our customers on their preferred devices with more personalization. ” ~Brian Lim, CEO and founder of iHeartRaves
“Klaviyo leads with its automation, personalization, and sophistication for email campaigns and flows.” ~David Anzalone, eCommerce Strategist at Avex Designs
“My favorite Shopify e-mail marketing app is Klaviyo. It is really the perfect all-in-one e-mail marketing platform for e-commerce stores. Klaviyo allows us not only to set up campaigns and flows, but to send out of stock alerts and other e-commerce specific features. We definitely would not be using e-mail as effectively without the help of Klaviyo’s app.” ~Caroline Podgurski, Birdrockbaby.com
“We use a Shopify app called GetResponse for our email marketing needs. It goes beyond what you’d normally expect to find in an email marketing service because of features like landing pages, webinars, and CRM.
GetResponse also has this Deep Data integration allowing for syncing customer, order, and product data, advanced segmentation and tagging, and automated campaigns.
I personally like that there are handy, ready-to-go templates for building out automations for post-purchase emails and sales promotions.” ~Allan Borch, Dotcom Dollar
“Our company uses Mailchimp for our email marketing campaigns. We use a third-party Shopify app called ShopSync which links our Shopify contacts and data to our Mailchimp account.” ~Dan Tognotti, Bracelayer Compression Gear
“Shopify just introduced its own email marketing app which is free to use for Shopify customers until October 2020. After that, the app remains available but at a modest price. We have tried the app and find that it suits our purposes well, although it still has some room for improvement. We would recommend that any Shopify users keep costs down by using this email marketing app before moving to any other option outside of Shopify.” ~Jessica Rose, CEO of Copper H2O
“I would highly recommend Shopify Email to anyone, especially beginners. While most other apps charge high fees, Shopify Email offers its plans for free until October, due to the current tough times. This is an irresistible offer. And even without this thoughtful offer, their prices are still very friendly.
Despite the low charges, Shopify Email allows for segmentation, customization, branding, results monitoring, and so much more.” ~David De Haan, Stand Up Paddle Boards
Vision6 directly integrates with Shopify, so you can sync your lists. This means you can automate transactional messages, send campaigns to previous shoppers, use your shoppers-lists to find like audiences in Facebook Business and Google Ads and so much more.” ~Kym Morley, Marketing at Vision6
“Constant Contact is the app standard that we use to integrate email marketing with Shopify stores. While it is more expensive than the other alternatives, you get all the functionality you need in one base platform. This includes a wide list of templates as well as abandoned cart emails to keep you from losing sales. Constant Contact also has an entire knowledge base of articles and resources to help you get the most out of your Investment.” ~David, CEO and Founder of Article-Writing.co
“This app allows you to create interactive email popups. With this app, you can also customize every pop-up.” ~Shari Smith, Founder at Shari – Sells
“Privy is great for making behavioral marketing pop-ups for email collection, upselling or cross-selling products, A/B testing messages, and recapturing users as they try to leave the site through exit-intent targeting.” ~David Anzalone, eCommerce Strategist at Avex Designs
“This app allows you to create features like exit-intent pop-ups and banners for your Shopify store. You can also create upsell pop-ups that have an add-to-cart function using this app.” ~Shari Smith, Founder at Shari – Sells
“You can split-test campaigns to see what customers prefer.” ~Oliver Andrews, OA Design Services
“Building a targeted email list is never easy, but with Back in Stock, you can kill two birds with one stone. Back in Stock alerts help Shopify store owners avoid lost sales due to inventory shortages so you don’t have to do the hard work of attracting a customer and getting them interested in the product all over again.
But here’s where email marketing comes into play–when customers click the ‘notify me when available’ button, you can have a mailing list opt-in checkbox pop up in the same message as the back in stock notification request. And since they’re signing up for Back in Stock alerts, it’s a natural, considerate way to ask them if they’d like to join your mailing list, too.
New email captures will be in your exact target market, making your future emails–whether they’re promoting a sale, announcing a new product, or wishing a customer ‘happy birthday’–immensely more meaningful.” ~Haiden Hibbert, Growth Specialist at Back in Stock