How Manduka Increased Customer Engagement & Revenue Without an Increased Budget

The Challenge

Manduka is one of the premier yoga and wellness brands that sells apparel, mats and other accessories on their Shopify store. Their reputation and commitment to quality products have made them a leader in the space from both teacher to student alike. With advertising costs increasing over the past year, they needed to find new ways to drive both customer engagement and new revenue with the same budget parameters.

The Solution

Carro enabled Manduka to sell products from other brands directly on their store providing “a nice revenue bump” according to David Krimper, Director of Ecommerce. He was impressed with the support and advice the team provided while getting set up. 

The brand started by quickly creating a collaboration with premium yoga mat, The Root Board. They sold this product out in just a matter of weeks generating over $8,500 in revenue with no inventory and little effort.

The Results

$8,500 in Gross Revenue
Sold Partner Product Out in Weeks
Increased Social Engagement

"In addition to a nice contribution to the bottom line, it was also one of the most highly-engaged social posts for the year." - David Krimper, Director of Ecommerce

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